Consisting of a 'point-and-shoot' digital camera with built-in LCD viewfinder, plus a camera docking station and compact digital printer, the Sony UPX-DP10 all-digital system lets customers see their picture on-screen before printing, thereby reducing wastage of print materials and boosting customer satisfaction.
"With its mega pixel CCD sensor assuring crisp colour images, the handheld camera keeps set-up and adjustment to a minimum, while auto exposure and auto/manual white balance adjustment guarantees optimum results under all lighting conditions," says Sony Broadcast & Professional SA product manager Dave Schultz.
"The camera stores 60 compressed JPEG images (typical) in its internal memory that are transferred for printing simply by putting the camera back in its handy docking station that doubles as a battery charger for the camera. Pressing the 'print' button sends images to the compact dye sublimation printer. Prints can be specified in a choice of 1, 2, 4, 6, 9 or 16 identical images per sheet, and the customer can specify a choice of glossy, matte or textured finish for each print."
The whole process from shooting to delivery of the print takes little over two minutes. The cordless camera can also be removed from its docking cradle to allow further shooting while the previous image prints.
For more information: Dave Schultz, Sony Broadcast & Professional, 011 620 8100.
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