Pinnacle has launched a new corporate identity for its two divisions: Pinnacle Security Solutions (Pinnsec) and Datanet; following on its own brand identity evolution in May 2016.
“Pinnacle believes that a coherent brand portfolio is essential for activating an organisation’s business strategy and easing customer navigation, whilst at the same time driving stakeholder understanding. The new brand identities are therefore easily identifiable as part of the Pinnacle stack, and complement the company’s portfolio,” said Pinnacle MD Tim Humphreys-Davies.
Both identities better reflect the two separate divisions’ corporate brand and more accordingly reflects its strategy, following the renewal of the Pinnacle brand a year ago. It clearly signifies the growth and transformation of Pinnacle’s future whilst celebrating its traditional culture of technology and innovation, established over many years of the company’s history.
“We’ve retained both the division’s names as that reflects our heritage, but have emphasised the two distinct colour pallets of the visual language to state the growth of the two brands in their separate areas of expertise”, said Humphreys-Davies.
The changes mark a new chapter for both divisions and represent a fantastic opportunity to embrace the new Pinnacle brand proposition.
For more information contact Pinnacle Security Solutions, +27 (0)11 990 6000, [email protected], www.pinnsec.co.za
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