Master Power Technologies (MPT) has unveiled its hi-tech Customer Experience Centre, also home to its new regional headquarters in Midrand, Gauteng. This milestone marks a significant step in the company’s continued expansion and commitment to advancing Africa’s data centre infrastructure.
Founded in 1999 by electrical engineer Menno Parsons, MPT has grown from an uninterruptible power supply (UPS) provider into a diversified engineering firm delivering end-to-end solutions for data centres across Africa and the Middle East. Today, MPT designs, manufactures, and assembles a wide range of products under its flagship brands, SURE and AIVA, tailored to withstand Africa’s demanding operational environments.
The new Midrand facility spans 6000 m2 and will serve as MPT’s African headquarters, housing approximately 200 employees. Strategically located between Johannesburg and Pretoria, the site is positioned close to major data centre hubs, ensuring accessibility for clients and partners.
Hands-on environment
At the heart of the launch is the Customer Experience Centre, a R50 million investment designed to showcase MPT’s engineering capabilities and provide a hands-on environment for customers, partners, and trainees. The centre features advanced test facilities, including a 2 MVA UPS test platform and a 400 kW cooling systems test centre, which is the most comprehensive of its kind on the continent.
These facilities enable performance testing to European certification standards, offering clients confidence in the reliability and efficiency of MPT’s solutions, with the company having become the first African business to be officially certified as an Endorser of the European Code of Conduct for Energy Efficiency in Data Centres in 2025.
“The Experience Centre represents a new chapter for Master Power Technologies. It is about creating a space where customers can engage with our technology, see it in action, and understand the depth of our capabilities,” says MD and founder of MPT Menno Parsons. “This centre will be the most impressive UPS and cooling training facility in Africa, allowing our clients to touch, feel, and work with real systems in a way that has never been possible before.”
The Experience Centre also highlights MPT’s commitment to local engineering and manufacturing. MPT assembles and engineers complete modular data centre and energy centre solutions within Africa. This approach reduces logistical risks, supports local industry, and ensures solutions are tailored to regional requirements.
Beyond technical demonstrations, the centre will serve as a hub for training and collaboration, equipping engineers and clients with practical knowledge to optimise data centre performance.
It also integrates MPT’s proprietary Advanced Infrastructure Visual Analytics (AIVA) monitoring platform, which manages and records metrics across more than 200 data centres in Africa, offering advanced analytics and operational insights.
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