ADT to drive integrated commercial solutions in SA

November 2010 News, Retail (Industry)

ADT expands beyond the residential market.

ADT South Africa is launching into the commercial sector with an intense drive to bring internationally tried-and-tested, holistic, security solutions to South African businesses.

Jan Paxton, MD of ADT: Commercial Division, says, while commercial security solutions have been the major focus and areas of success for ADT worldwide, for ADT South Africa the focus historically has been on residential security. “ADT is the largest private security company in South Africa, providing residential security for 361 000 homes. We are pleased to now be able to bring the intellectual capital of ADT Worldwide to South African businesses and offer comprehensive, consolidated security solutions that have been successful around the world.”

Not only does ADT have the drive, manpower and technological intelligence to offer solutions, it also has a comprehensive array of products and service offerings to suit the commercial markets in South Africa. With crime remaining at a consistently high level, many companies are reassessing their security needs to avert risk and calling for new and innovative security solutions. Owners of commercial buildings and occupants alike today face many security issues. Their concerns lie in being able to provide the best possible protection for their people as well as the intellectual and physical property.

Paxton says commercial security solutions have become increasingly sophisticated and involve a full threat assessment of a client’s premises. “Having an extensive range of products and services all available in one service provider is key. ADT is the leading player in the security industry that can offer a full solution.”

ADT’s complete range of security solutions, from electronic article surveillance (EAS) to access control, fire detection and suppression systems and remote monitoring, is all backed by its well-established guarding, monitoring and armed response services.

“Our strategy is to use our local experience, coupled with global knowledge, to put into practice locally what has worked worldwide. This constant flow of information keeps us abreast of trends so we can advise our clients and put preventative measures in place before incidents occur. We also pride ourselves in pushing the boundaries with new technology developments and staying abreast of global advancements in this field,” he adds.

EAS developments

Last year ADT Security SA acquired the exclusive distribution rights in South Africa as well as parts of Africa, for the Sensormatic Retail Solutions portfolio.

“This acquisition enhanced ADT’s sales, marketing and technical support activities for its retail customers. The inclusion of Sensormatic into ADT’s already well established Retail and Commercial Division significantly strengthens its holistic solution offering,” says Antonio Smith, regional manager: Commercial & Retail Solutions ADT. Included in ADT’s electronic article surveillance (EAS) package is manufacturing, supply, installation, servicing, research and development and maintenance.

ADT provides a wide range of EAS solutions, based on Ultra Max Acousto-Magnetic (AM) technology. Virtually any item in a store can be protected with a Sensormatic security tag or label. High value items, such as clothing, can be protected with a prominent tag, while small pocketable items can be protected with an adhesive label. With source tagging – the anti-theft labels or tags are placed on products at the point of manufacturing or at distribution level – there is no need to use expensive staff time to attach them in store. ADT offers installation and servicing teams in Johannesburg, Pretoria, KwaZulu-Natal, Cape Town and Port Elizabeth with back-up teams in place.

For more information contact ADT, +27 (0)11 259 3501, rmcghee@tycoint.com


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