Changing the CCTV landscape in SA

March 2006 Surveillance

Security is a sensitive issue. Every business and every household needs to ensure it does what it can to secure life and property from the criminal element. But who does one turn to for the right advice, products and support when looking for a security solution.

CCTV systems in particular are becoming more popular by the day, but it can be difficult to find the one that does the job required for a reasonable price. It can be even more difficult to find a solution that is easy to use while still being reliable and well supported.

There are many companies offering products and services related to CCTV, but there are few driven to do it while benefiting the communities they operate in - and there are none in South Africa planning to be a world leader. breaks the mould of traditional CCTV distributors by enthusiastically looking for partners from the communities it is addressing to help sell its products around the country. manufactures the following high-quality security equipment:

* DVR cards.

* DVR mainstations.

* CCTV cameras.

* Accessories.

* Alarm systems (R&D).

Mohammad Denath, managing director at is driving the business forward with a passion. He has already appointed representatives in most of the major centres around the country. And he is not finished yet.

Denath's goal is to establish as the premier distributor and manufacturer of CCTV solutions, backed up by a team of highly skilled agents. These agents are not simply sales people, but own 100% of the franchise in their area. The head office provides technical support to these agents, but also takes on the task of marketing and raising the profile of the brand on a nationwide basis.

In addition, has made a commitment to its dealers not to sell direct to customers. On the contrary, any leads it gets will be passed on to its resellers. The company also runs a loyalty programme in which dealers gain points for every product sold. At the end of each year, prizes, such as trips abroad, will be awarded to the dealers with the highest number of points. Denath notes that this programme is proving very successful in raising the awareness of the name, even in its first year of operation.

The good news is the company is actively recruiting more agents, but Denath says customer service comes first and new agents must have the specialised CCTV skills needed to provide the pre- and after-sales support customers require.

Denath adds that while is proud of providing the highest quality surveillance equipment at affordable prices, to ensure customers always have someone ready to support them should something go wrong, provides free telephonic support seven days a week. is not another good idea that will vanish under the harsh light of business reality. The company is backed by World Computer Systems, a company founded in 1995 and with operations across South Africa as well as in Zimbabwe, Mozambique, Botswana, Zambia and Namibia. (Denath is also the CEO of World Computer Systems.)

And already Denath is talking about making an even bigger impact in the South African market. If all goes according to plan, will start manufacturing its security components in South Africa, creating more jobs and raising the profile of the country's manufacturing capabilities in international markets. He is not there yet, but if being 27% above target after only nine months of operation is anything to go by, will soon be a household name.

For more information contact Mohammad Denath,, 0861 ILLUDER (4558337) or visit

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