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Cam Era launches security franchise
October 2018, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, News

If you have the ability to sell and are an independent operator, Bill Sandham and Cam Era have a franchise opportunity you may be interested in. The franchise focuses on visual verification as a means to protect homes and businesses.

Sandham says the franchise model has been nine years in the making and offers a simple manner in which individuals can build their own security business. He says the only qualification required is the ability to sell yourself and work inter-dependently. All the technicalities are taken care of by the franchise partners.

Sandham refers to the franchise opportunity as a Business-in-a-Box due to its simplicity. Everything the franchisee needs is in a box, including the legal documentation, training manuals, sales approaches, how to conduct a scientific risk assessment for potential clients, and so on.

Cam Era also supplies direct training to its franchisees, ensuring they are able to ascertain whether a potential customer is the right fit for the solution. This will ensure a smooth operation with no unhappy clients expecting more than they get.

The franchise is based on a single product, Videofied’s visual verification technology. Franchisees will sell verification solutions to clients, get the order and pass it on to Macado who handles the installation and monitoring. The franchisee will receive 70% of the gross profit from the sale and 30% of the monthly subscription fee.

Macado runs the largest Videofied monitoring control room in South Africa and monitors installations around the clock. The benefit of this approach, and the way in which costs are controlled, is that someone isn’t watching your cameras all the time. Videofied is a motion detector with a camera built in. When it detects motion, it sends a message to the control room.

Once triggered, it sends a 10-second video clip to the control room and the operators can decide on the next step – call the police, ambulance or a security response company, or cancel the alarm as someone forgot to deactivate the alarm when coming in, for example. This approach will also avoid complications with privacy laws.

What makes the Videofied system applicable for South Africa is that it is Eskom-free. The system runs on batteries, which can last up to four years depending on how many activations occur.

To ensure all the franchisees are able to make a good living from their business, a limited number will be allowed in each area. Sandham says he prefers it if they actually live in the area in order to build a sense of community. If a franchisee sells a solution out of their area, they will still be rewarded, but the amount will be shared with the individual responsible for that area.

The Videofied product is integrated with a number of security management platforms (such as Listener) and users can also connect a mobile app that will alert them and allow them to view their own alarms.

Sandham says the concept is proving popular and two franchises were sold on the launch day. For more information, prospective franchisees can contact Cam Era at franchise@cam-era.co.za or www.cam-era.co.za


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