Roy Alves appointed as national sales manager for J2

Issue 3 2021 News

As part of its global expansion strategy, cybersecurity firm J2 has appointed Roy Alves as its national sales manager. He will be instrumental in building a cybersecurity skillset that will enable African businesses to identify and address their cyber capacity needs.

Having recently worked for Mimecast, Alves has a wealth of experience in the IT security space. He spent more than 12 years educating and building a channel in South Africa and the rest of Africa to support the shift moving from an analogue CCTV to a digital IP surveillance world.

J2 CEO, John Mc Loughlin, is excited about entering the next phase of growth. "Roy brings a great deal of experience in scaling and building a business and we have very similar beliefs in how to focus our energies to ensure our customers’ success. This is the next step in our continued growth plans as we expand across our continent and beyond."

Alves says he found J2's commitment to protecting its customer environments against cyberattacks extremely refreshing. "What attracted me most was that they certainly walk the talk. I found comfort in their approach and commitment to supporting the customers.

"In the current digital era, we find ourselves with an increase in cyberattacks that are even more sophisticated than before. The post-COVID threat landscape has shown that less than 50% of companies in South Africa have a cyber-resilience strategy in place, with over 80% of companies reporting that they had been breached due to their lack of cyber preparedness," he explains.

Alves aims to build a sophisticated cybersecurity skillset throughout Africa. "My vision is to further establish J2 as the partner of choice in the cybersecurity space in Africa. I believe there is a huge opportunity in the African market to build these skills locally.

"As more businesses adopt remote working strategies, it is key to educate employees and build awareness around cybersecurity. Embedding a culture of security is the key to protecting people and businesses from the cybersecurity risks," he concludes.

For more information contact J2 Software, +27 11 794 1096,,


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