Securex - the key to personal marketing
December 2002, Training, Conferences & Events
Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.
This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.
"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.
Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."
It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.
"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.
The show provides an opportunity to:
* Market products.
* Offer personal selling to potential buyers.
* Build prospect databases.
* Build and maintain relationships with existing customers.
* Build brand awareness.
* Educate the market.
* Test the market.
* Launch new products.
* Obtain leads.
* Support existing sales channels.
* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.
Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.
For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, email@example.com
- Transport and warehousing security
November 2015, Ingram Micro South Africa, Training, Conferences & Events, Security Services & Risk Management
Hi-Tech Security Solutions hosted its second event on securing logistics operations in Durban, focusing on warehousing and transportation standards.
- Book your stand at Securex 2016
November 2015, Specialised Exhibitions, News, Training, Conferences & Events
With still six months to go until the doors open, exhibitors are demonstrating their confidence in the Securex 2016 exhibition.
- New challenges for the security industry
November 2015, BTC Training Africa, Training, Conferences & Events
The Master in Mind training session from BTC Training Africa highlights numerous areas today’s security managers need to focus on.
- Biometric Terminals roadshow 2015
November 2015, Morpho South Africa, Training, Conferences & Events, News
On the 14th October 2015, Morpho South Africa kicked off the Biometric Terminals Product showcase at the Fairways Hotel, Randpark, Johannesburg.
- Telephone training courses and opportunities for TSCM practitioners
November 2015, Eavesdropping Detection Solutions (EDS), Security Services & Risk Management, Enterprise Solutions, Training, Conferences & Events
Eavesdropping Detection Solutions (EDS) has a dedicated TSCM training facility in Centurion. The 180 m2 facility includes a telephone testing training room with eight individual testing stations.
- SAIS end-of-year lunch and seminar
November 2015, News, Training, Conferences & Events
The South African Institute of Security (SAIS) is hosting its annual end-of-year lunch along with a seminar on 18 November 2015. The seminar starts at 08.30 with lunch following at 12.00, and will be ...
- Retail Risk 2015
October 2015, Verifier, Leaderware, Cathexis Technologies, Crest Advisory Africa, Axis Communications SA, This Week's Editor's Pick, Enterprise Solutions, Security Services & Risk Management, Training, Conferences & Events
September saw Hi-Tech Security Solutions and the Consumer Goods Crime Risk Initiative hosting Retail Risk 2015 at the Radisson Blu Gautrain Hotel in Sandton. The conference focused on securing retail locations, specifically shopping centres where crime is at an all-time high.
- Axis Technology Summit
October 2015, Axis Communications SA, Training, Conferences & Events, News
Axis Communications held its third annual Technology Summit in Johannesburg in September. The event consists of a number of presentations from Axis and its partners, as well as an exhibition area in which partners display their products. Hi-Tech Security Solutions was there.
- Risk management training goes to Botswana
October 2015, Crest Advisory Africa, Training, Conferences & Events, Security Services & Risk Management
As security managers are tasked with more complex and risky challenges, and as risk managers are being drawn into the security field, it’s a natural consequence that proper risk management processes as defined by international best standards becomes a core competency in both of these professions.
- Megapixel training from Arecont Vision
October 2015, Arecont, Training, Conferences & Events, CCTV, Surveillance, Enterprise Solutions
Arecont Vision is committed to educating the video surveillance community and providing its members with the expertise needed to understand, design, install and support megapixel video surveillance solutions.
- First African certification programme partner
October 2015, Axis Communications SA, Training, Conferences & Events, CCTV, Surveillance
Axis Communications has announced that Meycom is the first certified partner in Africa to successfully complete the Axis Certification Programme. The certification forms part of Meycom’s ISO 9001 2008 programme.
- Telephone training courses and opportunities for TSCM practitioners
October 2015, Security Services & Risk Management, Enterprise Solutions, Training, Conferences & Events
EDS provides a number of different TSCM telephone testing training opportunities at its dedicated TSCM training facility.