Securex - the key to personal marketing
December 2002, Training, Conferences & Events
Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.
This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.
"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.
Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."
It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.
"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.
The show provides an opportunity to:
* Market products.
* Offer personal selling to potential buyers.
* Build prospect databases.
* Build and maintain relationships with existing customers.
* Build brand awareness.
* Educate the market.
* Test the market.
* Launch new products.
* Obtain leads.
* Support existing sales channels.
* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.
Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.
For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, email@example.com
- Successful security is planned
October 2016, Technews Publishing, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Access Control & Identity Management, Perimeter Security, Alarms & Intruder Detection, Integrated Solutions, Residential Estate (Industry), Training, Conferences & Events
The second Residential Estate Security Conference, hosted by Hi-Tech Security Solutions in association with Rob Anderson was held recently in Durban, and saw delegates attending from all across South Africa.
- The Community Association Institute of South Africa (CAISA)
October 2016, Residential Estate (Industry), Training, Conferences & Events
CAISA provides training and development that culminates in qualifications and professional designations for its members through the Professional Management Development Programme (PMDP).
- Better decisions through training
October 2016, Elvey Security Technologies, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Access Control & Identity Management, Residential Estate (Industry), Training, Conferences & Events
Elvey Security Technologies offers the globally accredited Tavcom training courses on security technology and processes.
- The right people
October 2016, Rhyco Risk Projects, Sentinel Risk Management, Residential Estate (Industry), Security Services & Risk Management, Training, Conferences & Events
As more large estates make the decision to build their own control rooms, the question of who they should employ and how they should be trained comes to mind.
- Private security industry training in South Africa
October 2016, SAIS (SA Institute of Security), This Week's Editor's Pick, Residential Estate (Industry), Training, Conferences & Events
All aspects of the private security industry worldwide are heavily reliant upon the competence of their staff, whether they be guards, response officers, designers, installers, investigators, consultants or managers.
- Training in the intruder alarm industry
October 2016, SAIDSA (SA Intruder Detection Services Association, Residential Estate (Industry), Training, Conferences & Events
The South African Intruder Detection Services Association (SAIDSA) has been offering technical skills programmes for alarm technicians for the past 10 years and has certified over 1000 technicians.
- Great cyber security needs great people
October 2016, This Week's Editor's Pick, Cyber Security, IT infrastructure in security, Training, Conferences & Events
Solutions are not reaching their full potential thanks to a dire shortage of cyber security professionals to harness them.
- New security training standards for South Africa
September 2016, PSIRA (Private Security Ind. Regulatory Authority), This Week's Editor's Pick, Training, Conferences & Events, Associations
The Private Security Industry Regulatory Association (PSiRA) has proposed updated security training standards for the private security industry and consumers in South Africa.
- Protecting assets in transit
September 2016, TAPA (Transported Asset Protection Association), This Week's Editor's Pick, Transport (Industry), Training, Conferences & Events
In late July, the Transported Asset Protection Association (TAPA) held its annual South African conference at Emperor’s Palace, a stone’s throw from the domestic transportation hub that is Johannesburg’s O.R. Tambo International Airport.
- Eurobyte showcases Sunell
September 2016, Eurobyte Technology, News, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
Eurobyte took its Sunell product range on the road last month and hosted events in Cape Town and Johannesburg.
- The benefits of certification
September 2016, Graphic Image Technologies, Training, Conferences & Events, News
Laurence Smith believes vendor certification for resellers is more important than one may think. It is an investment in skills which will open doors to new markets and new customers.
- ADI Expo in South Africa a success
August 2016, ADI Global Distribution, News, Training, Conferences & Events
Local security distributor ADI Global Distribution held its first expo since 2007 in South Africa in July with exceptional results.