classic | mobile
Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn
 

Search...
Hi-Tech Security Solutions Business Directory


Securex - the key to personal marketing
December 2002, Training, Conferences & Events

Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.

This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.

"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.

Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."

It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.

"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.

The show provides an opportunity to:

* Market products.

* Offer personal selling to potential buyers.

* Build prospect databases.

* Build and maintain relationships with existing customers.

* Build brand awareness.

* Educate the market.

* Test the market.

* Launch new products.

* Obtain leads.

* Support existing sales channels.

* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.

Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.

For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, jacquieg@reedexpo.co.za


  Share via Twitter   Share via LinkedIn      

Further reading:

  • iLegal 2016 gets rave reviews
    May 2016, Training, Conferences & Events, CCTV, Surveillance & Remote Monitoring
    iLegal 2016 was met with rave reviews as it dissected today’s new legal, technical, and operational challenges and responsibilities.
  • Effective operators mean effective intelligence
    May 2016, CCTV, Surveillance & Remote Monitoring, Integrated Solutions, Training, Conferences & Events, This Week's Editor's Pick
    The full potential of surveillance is realised when it incorporates the ability to gather intelligence from footage for proactive prevention of crimes, or at least to mitigation of the damage.
  • The control room of the future
    May 2016, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    The old control room is on its way out, high-tech, intelligent and proactive systems, run by well-trained and highly skilled personnel are the future.
  • Megapixels in focus
    May 2016, Justicia Investigations, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events, This Week's Editor's Pick
    Leo Nardi joined the presenters at iLegal 2016 to review his experiences at Toyota as the company engaged in a long-term project to upgrade its camera installation to megapixel IP systems.
  • Game of drones
    May 2016, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    In South Africa, there are quite a few laws governing the use of drones. Lisa Emma-Iwuoha joined iLegal 2016 to take on the unenviable task of simplifying the legalities.
  • POPI and CCTV
    May 2016, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    The POPI (Protection of Personal Information) Act is long overdue, but it will affect surveillance operations.
  • All about efficiency
    May 2016, Cathexis Technologies, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    The latest enhancements to CatVision are part of a focused effort from Cathexis to make the system easier to use and to ensure optimal efficiency, which will save customers money on hardware.
  • Focus on mobile surveillance
    May 2016, Elvey Security Technologies, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    Elvey Security Technologies took advantage of its iLegal 2016 sponsorship to highlight the range of Heitel mobile surveillance storage systems it has on offer. Transportation and logistics has become ...
  • A risk management and intelligence platform
    May 2016, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    Pre-empt – Prepare – Prevent. Effective data mining is key to successful risk management.
  • Something old, something new
    May 2016, MiRO distribution, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    Value-added distributor MiRO focused on three of its products on its sponsor’s stand at iLegal 2016. The products on display were from VIVOTEK, Uniview and LigoWave.
  • Securex preview 2016
    May 2016, News, Training, Conferences & Events
    Bosch Security SA    Cathexis Technologies    Rugged Interconnect Technologies    Instacom    Canon South Africa    Abelard Underwriting Agency    Dahua    Digital ID Technologies    Duxbury Networking    Eavesdropping ...
  • Bosch Security SA
    May 2016, Bosch Security Systems, News, Training, Conferences & Events
    Paviro is a unique, high-quality public address and EN54-certified voice evacuation system that also delivers professional quality sound, thanks to its premium 24-bit digital processor, superior digital-to-analogue ...

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual
         
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.