Securex - the key to personal marketing
December 2002, Conferences & Events
Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.
This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.
"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.
Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."
It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.
"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.
The show provides an opportunity to:
* Market products.
* Offer personal selling to potential buyers.
* Build prospect databases.
* Build and maintain relationships with existing customers.
* Build brand awareness.
* Educate the market.
* Test the market.
* Launch new products.
* Obtain leads.
* Support existing sales channels.
* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.
Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.
For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, email@example.com
- Residential Estate Security Conference 2017
June 2017, Technews Publishing, This Week's Editor's Pick, News, Residential Estate (Industry), Conferences & Events
Hi-Tech Security Solutions in cooperation with Rob Anderson will be hosting a full day conference covering residential estate security in Johannesburg on 15 August 2017.
- SAIDSA breakfast in Cape Town
June 2017, SAIDSA (SA Intruder Detection Services Association, Conferences & Events, News
The South African Intruder Detection Services Association (SAIDSA) is hosting a complimentary breakfast for senior managers in the security industry in Cape Town on 30 June 2017. The breakfast will start ...
- SETA accreditation for Crest’s training academy
May 2017, News, Security Services & Risk Management, Conferences & Events
Crest Advisory Africa has announced that its Training Academy has been accredited as a SETA-approved service provider.
- ESDA member breakfast
Securex 2017 preview, ESDA (Electronic Security Distributors Association, Associations, Conferences & Events
The Electronic Security Distributors’ Association (ESDA) will again be hosting a breakfast event at Securex, to be held at the Gallagher Convention Centre in Midrand at 7am on 30 May 2017. The guest speaker ...
- Once again, Camprosa delivers
February 2017, CAMPROSA (Campus Protect. Soc. of Southern Africa), Powell Tronics, This Week's Editor's Pick, Education (Industry), Conferences & Events
The Campus Protection Society of South Africa (Camprosa) held its annual Camprosa International Conference in the second half of 2016 at the Zimbali Hotel, North Coast.
- Powell Tronics attends SecurExpo East Africa
February 2017, Powell Tronics, News, Conferences & Events
Powell Tronics promoted its solutions at SecurExpo East Africa as well as GovTech in South Africa.
- Build your brand at Securex 2017
February 2017, Specialised Exhibitions, This Week's Editor's Pick, News, Conferences & Events
Visitor attractions at Securex 2017 will include the new products display, situated at the entrance to the exhibition, the Securex Seminar Theatre, the FPASA half-day workshop, the ESDA breakfast and the SAIDSA Techman Competition.
- Omega Training Academy geared to enhance South African security skills
November 2016, This Week's Editor's Pick, News, Conferences & Events
The Omega Training Academy, part of the Omega Risk Group, has embarked on an educational programme that will put it in the driving seat when it comes to security training.
- Promote your security training courses with a 3-in-1 approach
November 2016, Technews Publishing, News, Conferences & Events
To effectively serve the growing need for training courses in a variety of fields pertinent to the security market, Hi-Tech Security Solutions will launch a dedicated 3 in 1 Training Platform in February 2017.
- Successful security is planned
October 2016, Technews Publishing, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Access Control & Identity Management, Perimeter Security, Alarms & Intruder Detection, Integrated Solutions, Residential Estate (Industry), Conferences & Events
The second Residential Estate Security Conference, hosted by Hi-Tech Security Solutions in association with Rob Anderson was held recently in Durban, and saw delegates attending from all across South Africa.
- The Community Association Institute of South Africa (CAISA)
October 2016, Residential Estate (Industry), Conferences & Events
CAISA provides training and development that culminates in qualifications and professional designations for its members through the Professional Management Development Programme (PMDP).
- Better decisions through training
October 2016, Elvey, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Access Control & Identity Management, Residential Estate (Industry), Conferences & Events
Elvey Security Technologies offers the globally accredited Tavcom training courses on security technology and processes.