classic | mobile
Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn
 

Search...
Hi-Tech Security Solutions Business Directory


Securex - the key to personal marketing
December 2002, Training, Conferences & Events

Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.

This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.

"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.

Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."

It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.

"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.

The show provides an opportunity to:

* Market products.

* Offer personal selling to potential buyers.

* Build prospect databases.

* Build and maintain relationships with existing customers.

* Build brand awareness.

* Educate the market.

* Test the market.

* Launch new products.

* Obtain leads.

* Support existing sales channels.

* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.

Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.

For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, jacquieg@reedexpo.co.za


  Share via Twitter   Share via LinkedIn      

Further reading:

  • Security in residential estates
    June 2016, Technews Publishing, Calendar of events, News, Training, Conferences & Events
    Security in residential estates    22 June 2016 Durban Country Club, Durban Hi-Tech Security Solutions will be hosting a Residential Estate Security event in Durban. Organised in partnership with industry ...
  • Elvey Expo 2016
    June 2016, Elvey Security Technologies, Calendar of events, News, Training, Conferences & Events
    Elvey Expo 2016    May & June 2016 Elvey’s third annual Expo will be showcasing world-class brands and leading electronic security solutions in the areas of intruder detection, CCTV and IP surveillance, ...
  • ADI Expo Johannesburg
    June 2016, Calendar of events, News, Training, Conferences & Events
    ADI Expo Johannesburg    6 & 7 July 2016 Johannesburg The ADI Expo is all about enabling security professionals to spend quality time with ADI’s key manufacturers. During this unique event ADI offers ...
  • ESDA AGM 2016
    June 2016, Calendar of events, News, Training, Conferences & Events
    ESDA AGM 2016    21 July 2016 at 13:30 Venue to be announced. The Electronic Security Distributors’ Association (ESDA) will be holding its annual AGM in July. All members are encouraged to attend and ...
  • TAPA 2016 Conference
    June 2016, Calendar of events, News, Training, Conferences & Events
    TAPA 2016 Conference    27 July 2016 Emperor’s Palace, Gauteng The 2016 TAPA (Transport Asset Protection Association) Conference will focus on a regional perspective on cargo crime: The challenges faced ...
  • Camprosa International Conference 2016
    June 2016, Calendar of events, News, Training, Conferences & Events
    Camprosa International Conference 2016    4-7 September 2016 Zimbali Hotel, KZN The Campus Protection Society of Southern Africa is set to host its 2016 international conference at Fairmont’s Zimbali ...
  • Securexpo East Africa 2016
    June 2016, Calendar of events, News, Training, Conferences & Events
    Securexpo East Africa 2016    8-10 November 2016 Visa Oshwal Centre, Nairobi, Kenya For exhibitors, Securexpo East Africa provides an unparalleled opportunity to boost your brand in one of the most exciting ...
  • Is technology outpacing operator capability?
    June 2016, Leaderware, This Week's Editor's Pick, CCTV, Surveillance & Remote Monitoring, Training, Conferences & Events
    Along with a new and increased focus on obtaining and using intelligence, technology is going to change the way the control room is designed, organised and ultimately staffed.
  • ADI brings global expo programme to SA
    June 2016, ADI Global Distribution, News, Training, Conferences & Events
    In 2016, ADI will be holding a 2-day expo in Johannesburg, on 6th and 7th July 2016. The ADI Expo is about enabling security professionals to spend quality time with ADI’s key manufacturers.
  • Security Risk Investigation Protection Workshop
    June 2016, BTC Training Africa, Training, Conferences & Events, News
    Managers are living in the real world and may have to deal with life impacting or life and death situations, and make hard decisions quickly. For every minute that passes without a decision, there may ...
  • iLegal 2016 gets rave reviews
    May 2016, Training, Conferences & Events, CCTV, Surveillance & Remote Monitoring
    iLegal 2016 was met with rave reviews as it dissected today’s new legal, technical, and operational challenges and responsibilities.
  • Effective operators mean effective intelligence
    May 2016, CCTV, Surveillance & Remote Monitoring, Integrated Solutions, Training, Conferences & Events, This Week's Editor's Pick
    The full potential of surveillance is realised when it incorporates the ability to gather intelligence from footage for proactive prevention of crimes, or at least to mitigation of the damage.

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual
         
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.