Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn
 

Search...
Hi-Tech Security Solutions Business Directory


Securex - the key to personal marketing
December 2002, Training, Conferences & Events

Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.

This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.

"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.

Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."

It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.

"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.

The show provides an opportunity to:

* Market products.

* Offer personal selling to potential buyers.

* Build prospect databases.

* Build and maintain relationships with existing customers.

* Build brand awareness.

* Educate the market.

* Test the market.

* Launch new products.

* Obtain leads.

* Support existing sales channels.

* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.

Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.

For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, jacquieg@reedexpo.co.za


  Share via Twitter   Share via LinkedIn      

Further reading:

  • First SAIS breakfast seminar focuses on risk
    January 2015, SAIS (SA Institute of Security), Training, Conferences & Events, News
    The South African Institute of Security (SAIS) is hosting a breakfast seminar titled Risk to Opportunity on the 20th February in which participants will discuss the business case for safety and security.
  • Integration defines estate security
    January 2015, Technews Publishing, Training, Conferences & Events
    November 2014 saw Hi-Tech Security Solutions hosting another Executive Breakfast, this time in Durban at the Durban Country Club. The focus on the event was on residential estate security and over 50 estate managers and security managers from the surrounding area were in attendance.
  • Technical surveillance countermeasures training opportunities
    January 2015, Eavesdropping Detection Solutions, Training, Conferences & Events
    Eavesdropping Detection Solutions (EDS) is one of a handful of institutions in the world that provide a wide range of professional high quality technical surveillance countermeasures (TSCM) training courses at the EDS TSCM Training Academy in Centurion.
  • 30 years in the security industry
    January 2015, Compass Visual Security, Residential (Industry), News, Training, Conferences & Events
    A distributor of leading brand products in CCTV, fire detection and access control, Compass Security is based in Pinetown and has accrued 30 years of experience in the security industry. Compass’s Mark ...
  • Supply chain synergy and symbiosis
    January 2015, Cathexis Technologies, Residential (Industry), News, Training, Conferences & Events
    Not only was the seminar and exhibition extremely well supported by the KwaZulu-Natal market, but it indicated the synergy and symbiosis that exists between each member in the supply chain.
  • Renting for better performance
    January 2015, Residential (Industry), News, Training, Conferences & Events
    Elf Rentals has a unique business model that sees the company financing the security systems that it installs. The company then manages and maintains the estate at a fee that includes the regular monthly repayments on the investment.
  • Residential Security Breakfast sponsors
    January 2015, Residential (Industry), News, Training, Conferences & Events
    Surveillance and associated analytics of an estate perimeter is extremely important and the use of thermal imaging cameras is specifically pertinent in this respect.
  • Conduit for the dissemination of relevant information
    January 2015, Elvey Security Technologies, Residential (Industry), News, Training, Conferences & Events
    Elvey Security Technologies supports a large range of top end security systems across the entire spectrum of access control, visitor management, surveillance and fire detection.
  • Product agnostic advisor
    January 2015, Enforce Security, Residential (Industry), News, Training, Conferences & Events
    Allen says that Enforce is product agnostic but will specify trusted brands that match specific applications.
  • Meeting estate managers and installers
    January 2015, Powell Tronics, Residential (Industry), News, Training, Conferences & Events
    “An excellent networking platform and exposure of products to the niche residential estate market.”
  • Designed for South Africa
    January 2015, ZKTeco, Residential (Industry), News, Training, Conferences & Events
    The company elected to exhibit the ZKTeco F17 and F18 biometric readers, the ­MultiBio 700 facial recognition reader, a four-channel NVR and dome cameras.
  • Camprosa conference a success
    January 2015, CAMPROSA, Education (Industry), Training, Conferences & Events
    The Campus Protection Society of Southern Africa held its annual conference for 2014 at the Sun International Hotel in Gaborone, Botswana, under the banner Protecting Educational Institutions and Ensuring a Safe and Secure Learning Environment.

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual
         
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.