Follow us on:
Follow us on Facebook  Share via Twitter  Share via LinkedIn
 

Search...
Hi-Tech Security Solutions Business Directory


Securex - the key to personal marketing
December 2002, Training, Conferences & Events

Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.

This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.

"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.

Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."

It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.

"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.

The show provides an opportunity to:

* Market products.

* Offer personal selling to potential buyers.

* Build prospect databases.

* Build and maintain relationships with existing customers.

* Build brand awareness.

* Educate the market.

* Test the market.

* Launch new products.

* Obtain leads.

* Support existing sales channels.

* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.

Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.

For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, jacquieg@reedexpo.co.za


  Share via Twitter   Share via LinkedIn      

Further reading:

  • Residential security in the spotlight
    January 2014, Technews Publishing, Training, Conferences & Events, Residential (Industry)
    Residential and estate security was the focus of a Hi-Tech Security Solutions Executive Breakfast late last year. Allyson Koekhoven was there to tell us about it.
  • From POPI to profit
    September 2014, Technews Publishing, Training, Conferences & Events
    iLegal 2014 was a resounding success with presentations covering trends, legal ­issues, best practices, the implementation of technology in real world settings and advice on obtaining a return on your security investment.
  • Free IDS online training and exam certification
    September 2014, Training, Conferences & Events
    IDS has developed a Web-based online training and exam certification system over the past two years that is now open to IDS account holding customers.
  • Elvey training for the security market
    September 2014, Elvey Security Technologies, Training, Conferences & Events
    Elvey Security Technologies offers a range of training courses within the security industry.
  • Free training from Paxton
    September 2014, Training, Conferences & Events
    The Paxton training programme is designed to be comprehensive and simple, offering free-of-charge workshops across the country, giving installers the opportunity to familiarise themselves with the company’s product range.
  • Planning to stay in business
    September 2014, Continuity SA, Training, Conferences & Events
    Business continuity management: If an incident happened tomorrow, how will your people cope?
  • Multimedia cyber security skills
    September 2014, Training, Conferences & Events
    Technica bridging the gap and facilitating growth of local cyber security skills through the provision of interactive multi-media training, tailored to the South African marketplace.
  • Overcoming security isolation
    July 2014, Leaderware, News, Training, Conferences & Events
    Security has an interesting mix of traditional values and approaches, new operational functions, and one of the most dynamically changing technology system capabilities there is. The technology changes go beyond simple IT to innovative technology across a whole range of innovative and cutting edge technologies.
  • IFSEC SA 2014 gets it right
    July 2014, Technews Publishing, Training, Conferences & Events, News
    Perhaps it’s just me, but I found this year’s IFSEC SA to be one of the most interesting in a while, despite the absence of a few traditionally big exhibitors.
  • Bosch Customer Consultant Day
    July 2014, Bosch Security Systems, Calendar of events, Training, Conferences & Events
    Bosch Security Systems SA will be holding a Customer Consultant Day on 16th July from 0h900 to 12h00. The event will be held at Liliesleaf, 7 George Avenue in Rivonia. The event is aimed at consultants ...
  • Last chance to book for iLegal 2014
    July 2014, Technews Publishing, Training, Conferences & Events, News
    iLegal 2014 is set for the 5th August 2014 at the Crowne Plaza Hotel in Rosebank, Johannesburg. The event will cover critical issues in CCTV surveillance and its impact on operations, as well as specific ...
  • 2014 SAIDSA Training
    June 2014, Training, Conferences & Events
    2014 SAIDSA Training    Technical – Johannesburg    2 June, 30 June, 4 August, 1 September – Detector theory    3 June, 1 July, 5 August, 2 September – Worksite safety, Wiring techniques    4 June, 2 July, 6 ...

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory (HSBD)

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual
         
    Mobile | Classic

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.