Trolleyponder's Ecotag smashes the European 0,5W barrier

June '99 Asset Management, EAS, RFID

Trolley Scan, the inventors of Trolleyponder has discovered a technology that enables their EcoTag variant to increase the efficiency of power conversion by more than 630 percent over competitive technologies.

According to TrolleyScan's Mike Marsh, "This has major implications for passive RFID in Europe where UHF restrictions limit the reader power to a ridiculously low 0.5 watts ERP, only 1.6% of the power allowed in the US for the same applications and less than the power from a cell phone. Whereas competitive products battle to get 30 centimetres, an EcoTag version can be read over a 5.4 meter wide zone using only 0.5 watts ERP!"

This has very important implications for users of RFID in Europe and for those outside Europe who wish to send their labelled goods to Europe and have the identity read by readers in Europe.

Says Marsh, "EcoTag adds only one process in the manufacturing of transponders and should have minimal cost implications, tags still comprising an antenna with a single integrated circuit."

Trolley Scan has applied for patents for the technology. Existing licensees will be able to produce EcoTag versions and other companies wishing to become producers of this barrier shattering technology are being sought.

For details contact Mike Marsh of Trolley Scan on tel: (011) 648 2087, fax: (011) 648 2085, or visit

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