Three words that could save your life

October 2019 News & Events

Technology company what3words has announced the rollout of its innovative location technology to South Africa’s premier emergency medical care provider, ER24, enabling faster response times in case of an incident.

Using a what3words address in an emergency gives callers a simple way to describe precisely where they need help, and allows ER24 to get resources straight to the scene.

what3words is a simple way to talk about location. They have divided the world into 3-metre by 3-metre squares and given each one a unique address using three words. rally.latches.steams, for example, will take you to a precise spot in at the Johannesburg Botanical gardens.

The app is free to download for both iOS and Android, or via browser, and works offline – making it ideal for use in areas with an unreliable data connection. The what3words address format is also consistent anywhere in the world, and available in 36 languages including isiZulu, Afrikaans and isiXhosa.

Emergencies can happen anywhere, from a road accident in the middle of rural Limpopo to an incident outside one of the gates at Moses Mabhida Stadium in Durban. In an emergency situation, identifying precisely where help is needed is critical – and this can be near impossible if you are in an area with no address or if that address isn’t good enough to describe exactly where you are. If you didn’t know where you were, you might turn to your phone to try and locate yourself via a pin on a map – but imagine trying to describe your pin to someone over an emergency 084 124 call.

In South Africa, the solution can be particularly effective for emergencies in informal settlements, farms, beaches or even the coastline or rural areas where it can be complex, imprecise and difficult to communicate location without any addresses or points of reference nearby. And even in a well-addressed town or city, the person in distress may not be familiar with their surroundings, or able to share a location with accuracy – for example, the description “near Moses Mabhida Stadium” will not help get emergency services to get to the right place.

“Some of the informal settlements we get called out to do not have street names. Usually, someone will meet us at a particular landmark and show us how to go from there. But, having an application that will be able to take us to the exact spot will curb having to drive up and down a road in search of the scene. It will change our response times and make our jobs a little easier too,” said Jaco Kaalsen, of ER24 Bloemfontein.

By using what3words, everyone has a reliable and simple way to talk about location, which has broader implications on not only emergency services, but day-to-day life. It makes it easier to meet up with friends in a crowded place, guide guests to a parking lot, receive deliveries without the need to provide extra directions and explore rural areas without an address.”

Download the what3words app for free for both iOS and Android, or via your browser and check your exact address even while offline – https://what3words.com




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Impro announces Primo update
News & Events Access Control & Identity Management Integrated Solutions
Impro Technologies recently held a launch event in which it introduced a series of new products, from new readers through to its updated Primo access management software.

Read more...
IQSight SmartSuite integration with XProtect
Surveillance News & Events AI & Data Analytics
Milestone Systems and IQSight have strengthened their collaboration with the release of SmartSuite, a consolidated plug-in suite for Milestone XProtect video management software, to cut installation time for system integrators by 70%.

Read more...
The future of smart living and connected security
Securex South Africa Smart Home Automation News & Events
From controlling access and surveillance remotely to managing energy use during blackouts, smart technologies are transforming how organisations and property owners operate, protect assets, and maintain uptime across residential and commercial environments.

Read more...
957 women killed in three months
News & Events Security Services & Risk Management
Despite years of summits, task teams and public commitments, South Africa’s femicide rate remains around five times higher than the global average, and too few are using the legal lifelines available.

Read more...
AURA appoints Taryn Winer as global head of people
News & Events Security Services & Risk Management
Following its €13,5 million Series B funding round last year and accelerating international expansion, particularly across the United States, AURA has appointed Taryn Winer as global head of people.

Read more...
Gallagher Security releases new fence controllers
Perimeter Security, Alarms & Intruder Detection News & Events
Gallagher Security has announced the release of its new F5 and F6 Fence Controllers, marking the latest generation of enhanced-safety, monitored-pulse fence technology, designed to meet the demands of modern security environments.

Read more...
Paxton set to launch game-changing new system
Paxton Access Control & Identity Management News & Events
Access control is evolving fast. Installers and end users are looking for systems that are simple to install, easy to manage remotely, and flexible enough to scale. In response, Paxton is exploring how emerging technologies can reshape access control.

Read more...
From the editor's desk: When the rules change
Technews Publishing News & Events
         Welcome to the SMART Surveillance & AI Handbook 2026. We were a bit nervous about including AI in the title, since it either has a good or bad reputation depending on the individual – very few people ...

Read more...
Proactive estate security in Cape Town
neaMetrics OneSpace Technologies Technews Publishing SMART Security Solutions Fang Fences & Guards ATG Digital Editor's Choice News & Events Integrated Solutions Infrastructure Residential Estate (Industry)
SMART Security Solutions started the year with our annual SMART Estate Security Conference in Cape Town on 26 February 2026. Held at Anna Beulah Farm, the conference saw a number of delegates enjoying the farm’s excellent cuisine, while listening to outstanding presenters.

Read more...
The impact of misguided viral campaigns
News & Events Training & Education
For many years, traditional media have been perceived as slower, more inflexible, and less responsive compared to digital platforms. But in an ecosystem flooded with content, its value is becoming clearer: verification, context, and accountability.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.