Changing the security landscape

March 2019 Editor's Choice, News & Events, Security Services & Risk Management

The standard state of play for the private security industry in South Africa is that, unless you’re wealthy, you pay for a best-attempt service for securing your home and person. This normally means a monthly subscription to a security company and an alarm installation in your home. When something happens, an alarm is raised and the security company responds to your home.

It’s all reactive services, which are usually too late to prevent crime and violence. If your security company has someone nearby in an emergency, the officer may speed to your location to assist. Or, as sometimes happens, they may take a long route to your premises as they don’t want to be caught in any action.

Warren Myers (founder of Myertal Tactical Security) has come up with an idea that could change the face of security services in South Africa, using smart technology and an intelligent platform called Aura as its foundation. His vision is that the platform and its partners will reduce crime in South Africa by 50% by 2025.

Started in 2017 as a panic button alarm app, Aura has advanced to the point where it now covers the major centres in South Africa. Aura has about 80 independent security companies signed up as partners at the moment – a number that is growing – covering the Western Cape, Gauteng, Durban and Port Elizabeth.

These companies all have an Android device installed in their response vehicles which tracks the location of the vehicles. Aura’s partners provide users with a panic button app on their mobile devices which is connected to their security company and Aura. When the user has an emergency or notices something suspicious, they press the button and the Aura platform immediately identifies the closest vehicles to the user’s location.

What makes Aura different is that it identifies any of its partner companies’ vehicles in the area. Plots the fastest route to the user for each of these vehicles and then automatically dispatches the vehicle that will arrive fastest. The officer in the vehicle is guided to the location via Google Maps integration and provided with the details of the user.

At the same time, the user is provided with the details of the responding vehicle and officer, and also gets an ETA (expected time of arrival) and can follow their progress via Google Maps on their device.

Because it’s app based, users can request assistance even when not at home via GPS location tracking. Myers gives the example of someone signed up with an Aura partner in Cape Town who travels to Johannesburg. This person will still have a security service on call via the partner companies in Johannesburg.

Partner benefits

Partner companies benefit from joining the Aura team because it costs them nothing to join up, but provides additional revenue from day one – the Aura Android device is installed in vehicles at no cost.

Furthermore, Myers adds that these companies will receive a far better return on their investment in their vehicles. Most response vehicles are parked and doing nothing for most of their working lives. By joining the Aura team, these vehicles will be put to use more often without having to buy new vehicles or hire new personnel, enabling companies to do more with less without it costing more.

The ability to assure customers that their emergency app will work anywhere and not just at home is another selling point for these companies. The additional cost to users is minimal in comparison to a monthly armed response contract.

The app itself is not branded as an Aura app, but as an app provided by the security company to its customers, with its own branding. This, again, provides for additional marketing and brand building for partner companies, while bringing in more revenue.

In terms of reporting, the Aura platform can provide partner companies with precise information about their vehicles and their performance in any timeframe they choose. The system is also designed to analyse the data it collects to improve future services.

An app is not an app

Another differentiator for Aura is that, while there are many emergency apps available that send an alert to your family or friends when you are in a situation, none of them can dispatch armed response or medical units to your location. The Aura platform offers this from a number of independent partner companies, meaning you are always covered.

Because of the intelligence in the system, there are many additional features that are in the development pipeline. One example is an autonomous ‘meet& greet’ system that will automatically dispatch a vehicle to meet someone as they arrive at home – which is where most household crimes start.

There is also a journey specification application on the way. The user will plot a journey he/she is planning and the app will notify the control room if there is any deviation from the planned journey or if the user stops unexpectedly. When this happens a call will be made to the user and if it’s an emergency or the call isn’t answered a response unit will be dispatched.

The strength of Aura as a platform is in its ability to gather data from many resources on a national scale and use intelligent algorithms to turn this into practical (and useable) information. Currently Myers has a number of large companies in proof-of-concept projects and once these are completed, the platform will expand to additional areas and bring in new partners.

For more information, go to www.aura-app.io



Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Your Wi-Fi router is about to start watching you
News & Events Surveillance Security Services & Risk Management
Advanced algorithms are able to analyse your Wi-Fi signals and create a representation of your movements, turning your home's Wi-Fi into a motion detection and personal identification system.

Read more...
Directory of suppliers
Technews Publishing SMART Security Solutions Fire & Safety
The Directory of Product and Solution Suppliers for the fire safety industry includes details of companies that provide security and risk mitigation products, advice, and services within this market.

Read more...
Fire safety in commercial kitchens
Technews Publishing Kestrel Distribution Products & Solutions Fire & Safety Commercial (Industry)
Fire safety in commercial kitchens is becoming increasingly critical. Defender is Europe’s first EN 17446:2021-approved kitchen hood fire suppression system and offers the indispensable safety measures required.

Read more...
South African fire standards in a nutshell
Fire & Safety Editor's Choice Training & Education
The importance of compliant fire detection systems and proper fire protection cannot be overstated, especially for businesses. Statistics reveal that 44% of businesses fail to reopen after a fire.

Read more...
LidarVision for substation security
Fire & Safety Government and Parastatal (Industry) Editor's Choice
EG.D supplies electricity to 2,7 million people in the southern regions of the Czech Republic, on the borders of Austria and Germany. The company operates and maintains infrastructure, including power lines and high-voltage transformer substations.

Read more...
From the editor's desk: Regulations, standards and skills, but poor enforcement
Technews Publishing SMART Security Solutions Fire & Safety
South Africa depends on the carrot approach to fire safety; in other words, businesses choosing to do the right thing, as the stick (or enforcement of regulations) is unfortunately lacking.

Read more...
Standards for fire detection
Fire & Safety Associations Editor's Choice
In previous articles in the series on fire standards, Nick Collins discussed SANS 10400-T and SANS 10139. In this editorial, he continues with SANS 322 – Fire Detection and Alarm Systems for Hospitals.

Read more...
Wildfires: a growing global threat
Editor's Choice Fire & Safety
Regulatory challenges and litigation related to wildfire liabilities are on the rise, necessitating robust risk management strategies and well-documented wildfire management plans. Technological innovations are enhancing detection and suppression capabilities.

Read more...
Firexpo 2025 ignites interest in fire safety
Fire & Safety News & Events
Firexpo 2025 showcased fire detection, suppression, and safety tech, drawing professionals eager to explore innovations, gain insights, and connect with suppliers.

Read more...
SMARTpod talks to Sophos and Phishield
SMART Security Solutions Technews Publishing Sophos Videos Information Security News & Events
SMARTpod recently spoke with Pieter Nel, Sales Director for SADC at Sophos, and Sarel Lamprecht, MD at Phishield, about ransomware and their new cyber insurance partnership.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.