The Elvey Ignite Expo provided the company with the opportunity to roll out its partnership strategy. The events, which took place in Johannesburg, Durban and Cape Town between late July and late August, underlined the company’s intention to increase its interaction with its valued industry partners.
Gary Lowe, chief executive officer of Elvey, explains that the expo allowed the company to emphasise a number of critical elements that include the shift in user interaction towards mobile apps and the gradual shift in market direction towards the home automation sector. In addition, it highlighted the growing need for integrated security solutions and the continued shift of most technology towards IP convergence.
On show were a large number of security solutions from the company’s international suppliers including Risco, Networx, Impro, Permaconn, RDC, Dahua, Kedacom, Nemtek, Suprema, DSC, Fireclass, Optex, Fibaro, ET Systems, Fermax, Alarm Supplies, AccessLine and Sherlotronics. Fellow Hudaco Group company MiRO also exhibited a number of its IP wireless convergence products. All products were displayed on modular pods, allowing customers to easily view the various solutions and to interact with technical representatives from both Elvey and its suppliers.
The two-day programme in each city commenced with an opportunity to experience hands-on demonstrations of the technology solutions. The dinner at the end of day one, hosted by Lowe and Talk Radio 702 presenter, Aki Anastasiou, afforded Elvey an opportunity to showcase its new corporate video which articulates the company’s core values and direction.
Lowe furthermore outlined Elvey’s foundation of trust, partnership and innovation and stressed the importance of focusing on quality instead of price. “An alliance with a trusted partner such as Elvey allows customers and suppliers to leverage the multiple facets the company can offer. These clearly position Elvey as an active, dynamic partner in technology, supply chain, skills development, logistics and distribution, marketing and promotions, as well as technical support.”
Lowe emphasises that the future sustainability of companies will be assured when they adopt solutions that are designed for the long haul. “With a preponderance of low-cost copycat security products flooding the market, there will always be a temptation to compromise on quality for the sake of budget. This is however a very short-sighted attitude and its eventual failure as a business strategy is underscored by the endemic lack of pre-sale technical advice and aftermarket support these copycat suppliers are typically characterised by.
“By partnering with Elvey, you buy into a long-standing tradition that encompasses a healthy research and development budget, robust development pipelines and extremely high levels of quality control. Ultimately, our aim is to add more value to our customers’ businesses and their customers’ lives.”
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