New kid on the Morpho block

October 2012 News

With Morpho biometric readers holding two-thirds or more of the South African market, the French company decided earlier this year to expand its distribution base from one primary distributor to four. Morpho hardware is now available from Ideco Biometric Security Solutions, Powell Tronics, Impro and EOH (formerly Stanley).

Mike Austen, the Morpho product manager at Powell Tronics says the company was excited to obtain its status as an official Morpho distributor in May this year. “We have a long history of distributing high-end security products, including Impro access control solutions and Golmar IP and analogue intercoms. The addition of Morpho to our product list reinforces our reputation for supplying quality products.”

Zulmira Ferraz (P-Tron), Mike Austen (P-Tron), Paul Jeremias (Morpho), John Powell (P-Tron), Nicolas Garcia (Morpho), Jean-Paul Deguines (Morpho)
Zulmira Ferraz (P-Tron), Mike Austen (P-Tron), Paul Jeremias (Morpho), John Powell (P-Tron), Nicolas Garcia (Morpho), Jean-Paul Deguines (Morpho)

Austen notes that it is not simply about shipping the product, but about the service and added value Powell Tronics delivers. “Some people thought we would end up in a price war as soon as the new distributors were announced, but we understand that successful distribution depends as much on the value you provide to your channel as on the quality of your products.

He adds that more resellers, installers and integrators will now have access to the Morpho range, expanding its reach further into the South African and African market. Austen sees potential in Africa, with Powell Tronics already seeing between10% and 15% of its sales coming from north of the border.

In gearing up to offer the full Morpho range to its customers, Powell Tronics has expanded its Johannesburg office to cater for a new workshop and new technical resources. All Morpho kit sold will be put through a pre-delivery check to ensure clients receive a product that performs to expectation. In addition, the workshop will also be used to examine any products sent in for repair. For products still under warranty, however, the company’s agreement with Morpho will ensure that products are swapped out, not repaired.

The preparations for taking on the brand even went as far as changing the company’s accounting package to enable it to track serial numbers nationally. Should a customer need to take a Morpho product in for repairs, it can be taken to any branch and they will have a record of it.

In terms of integration, the company’s software development team in Cape Town has designed a solution that will integrate Morpho readers via their interface directly into Microsoft’s Active Directory (MAD). This project is an extension to its existing integration exercise in which it has integrated Impro’s Impronet access control system with MAD, and it will also be linking Golmar’s IP intercom. This integration allows customers to maintain only one master database of user information for their entire organisation. This will ensure that as soon as a new employee is captured, he will automatically be assigned logical and physical access permissions. When the employee leaves, his details will be updated in one location and all his access privileges will be terminated, overcoming the age-old problem of allowing people who have left the company to retain their access long after it should have been revoked.

Adds Austen, “We understand that our customers are interested in solutions, not simply buying boxes of equipment and we have set ourselves up to cater for this market. At the end of the day it is all about quality products backed by service that adds real value.”


Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

TAPA: The role of an effective treasury function in business risk management
June 2019, Technews Publishing , News
Neil Le Roux, the Founder of Diligent Advisors will speak at the TAPA SA (Transported Asset Protection Association) annual conference on 26 July 2019.

Read more...
iLegal 2019: Critical IT aspects of Augmented Surveillance
August 2019, Technews Publishing , News
iLegal is the surveillance industry’s premier one-day conference hosted jointly by Hi-Tech Security Solutions and Dr Craig Donald. iLegal 2019 will be held on 12 September 2019 at The Rosebank Crowne ...

Read more...
iLegal 2019: Putting a face on surveillance services
August 2019, Technews Publishing , News, Conferences & Events
iLegal 2019 will be held on 12 September 2019 at The Rosebank Crowne Plaza in Johannesburg. iLegal is the surveillance industry’s premier one-day conference hosted jointly by Hi-Tech Security Solutions and Dr Craig Donald.

Read more...
Residential Estate Security Conference 2019: Making AI work for you
August 2019, Technews Publishing , News, Conferences & Events
Gerhard Furter will deliver the keynote at the Residential Estate Security Conference 2019, providing a brief introduction into what AI really is and its application in estates.

Read more...
From the editor's desk: The difference between potential and skills
August 2019, Technews Publishing , News
This issue of Hi-Tech Security Solutions includes our annual Local Manufacturing feature and it’s great to know that local security manufacturers are still going strong, even if the general manufacturing ...

Read more...
A customised solution for backup power
August 2019, Specialised Battery Systems , News, Integrated Solutions
Specialised Battery Systems designed and implemented a bespoke solution for Stallion Security Electronics to deploy at almost any site.

Read more...
Patient critical – healthcare’s cybersecurity pulse
August 2019, Wolfpack Information Risk , News, Cyber Security, Healthcare (Industry)
The healthcare industry has become one of the leading cybersecurity attack vectors worldwide for several reasons.

Read more...
Is security broken?
August 2019 , News
New VMware research reveals how South African businesses continue to try to battle sophisticated security threats in a digital age, with the same old tools.

Read more...
Milestone partners prove their skills
August 2019, Milestone Systems , News, CCTV, Surveillance & Remote Monitoring, Training & Education
Within the span of one week in mid-May, the Milestone Learning & Performance group celebrated important benchmarks: 200 000 course registrations and tutorial views, and 10 000 certifications.

Read more...
ONVIF Hosts 20th Developers’ Plugfest
August 2019 , News, CCTV, Surveillance & Remote Monitoring
ONVIF, the global standardisation initiative for IP-based physical security products, hosted its twentieth ONVIF Developers’ Plugfest in early June in Tokyo.

Read more...