Beat commoditisation with smart services

April 2017 Editor's Choice, News & Events, Integrated Solutions, Infrastructure

One of the biggest challenges facing technology vendors and end-users alike is the ongoing threat presented by the commoditisation of products. Commoditisation, says Bernard Senekal, MD of Naxian Systems, is the process by which technology that was traditionally viewed as ‘cheap’ has stood up and started delivering quality and features at the same or better quality than traditional enterprise brands.

The end result, Senekal points out, is deflation in product price to market and reduced profitability for manufacturers, distributors and technology implementers. This in turn results in a decrease in the quality of service experienced by end-users because decisions are made purely on price.

“Overcoming this destructive cycle of the race to the bottom is an area in which Naxian Systems excels. We have leveraged over 20 years’ experience and knowledge gained in the IT, telecommunications and electronic security industries to develop a solution that addresses this very issue. Our XaaS (everything as a Service) business model is based on the IoT (Internet of Things) technology and employs patented AI (Artificial Intelligence) and Deep Learning principles,” Senekal explains.

Naxian’s AI and Deep Learning Technology eliminates the dependence on human intervention for the analysis of data and allows for the production of sensible operational information and business intelligence.

The company’s smart services are able to enhance the overall experience of end-users while concurrently decreasing risk and enhancing operational efficiencies. Ultimately this will lead to an increase in profitability for manufacturers, distributors and technology implementers who adopt the solution and ensures that end-users receive system uptime and the highest levels of post system deployment services on a continued basis for a superior product, without having to pay the premium normally associated with high quality and performance.

The technology-agnostic Synapse platform from Naxian Systems is able to facilitate, for example, the management of system and device health; licence plate recognition (LPR) as a service; as well as process visualisation, which includes the integration of warehouse management systems, scanning devices, RFID, vehicle tracking and other business processes.

“An exciting aspect of this solution is that users will be able to reduce the costs and hassles associated with replacing existing technology, by integrating it with our platform and connecting other systems and processes. In a bottom-line driven market that relies on ease-of-use and seamless integration of the various technology elements, the Naxian solutions offer attractive value-added benefits,” says Senekal.

For more information contact Naxian, +27 (0)87 820 0620, [email protected], www.naxian.co.za.





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Compressing cyberattack timelines and targeting ungoverned AI identities
Information Security News & Events
Sophos AI Security 2026 report finds attackers are moving beyond experimentation and operationalising AI for attacks using identity as the primary initial access vector, rather than inventing new attack types.

Read more...
SAFPS urges taxpayers to remain alert to fraud
Security Services & Risk Management News & Events
The SAFPS warns taxpayers about evolving SARS scams this tax season, highlighting common fraud tactics, practical prevention tips, and trusted reporting channels to stay protected.

Read more...
Dallmeier extends software maintenance up to 10 years
Dallmeier Electronic Southern Africa Surveillance News & Events
Dallmeier is expanding its software maintenance offering and now provides an additional maintenance package for cameras and recorders, enabling customers to keep their video security systems up to date for up to 10 years.

Read more...
Fire safety in South Africa
Technoswitch Fire Detection & Suppression Technews Publishing SMART Security Solutions Fire & Safety Security Services & Risk Management Editor's Choice
Fire safety is sometimes ignored, sometimes relegated to whatever is cheapest, and sometimes treated with the seriousness it deserves, given that it focuses on protecting life and assets. SMART Security Solutions asked Brett Birch, MD of Technoswitch, for some insights into the realities of fire safety in South Africa.

Read more...
Video surveillance market faces faster growth, and 2026 price shock
Surveillance News & Events
Novaira Insights has released its 2026 edition of The World Market for Video Surveillance Hardware and Software, highlighting a stronger global growth profile in 2025, tentative improvements in China’s market outlook, and unprecedented price increases in 2026.

Read more...
A layered approach to safety in schools
Surveillance Integrated Solutions Education (Industry)
Physical security in schools and learning institutions is a hot topic in South Africa, with the Gauteng Department of Education recently announcing plans to use AI-powered cameras and biometric access to strengthen school safety.

Read more...
Balancing secure access control and fire safety
Editor's Choice Access Control & Identity Management Fire & Safety
In modern building management, few topics create as much tension as the intersection between security access control and fire evacuation safety. Nichola Allen of G2 Fire sheds light on this delicate balance.

Read more...
Preventing and suppressing lithium fires
SMART Security Solutions Technews Publishing Editor's Choice Fire & Safety Security Services & Risk Management Smart Home Automation
SMART Security Solutions asked Clyde Becker, director of Pyro Brand, for some insight into the mechanics of lithium-ion battery fire risks, especially thermal runaway, and to define a comprehensive, layered approach to fire detection and suppression.

Read more...
Integrated layers offer dependable security
OPTEX SMART Security Solutions Technews Publishing Perimeter Security, Alarms & Intruder Detection Integrated Solutions
A layered approach to security tightens protection and minimises downtime and operational risk. Moreover, integrating all the parts of a solution and proving they can do the job before spending money are critical.

Read more...
Cloud-ready BMS is reshaping building operations
Facilities & Building Management Infrastructure
Buildings may be getting smarter, but too many control rooms are still anchored to yesterday’s technology, such as on-site servers, rigid architectures and a patchwork of interfaces that are expensive to run and slow to evolve.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.