Securex 2016 saw a phenomenal growth in visitor numbers of almost 20%. A total of 6374 visitors (excluding the flow-through from co-located A-OSH EXPO) was the exhibition’s highest attendance number since 2010.
The exhibition welcomed 314 international visitors from 25 different African countries, again an increase of 12% from the 2015 event. Joshua Low, Securex event director at Specialised Exhibitions explains that a targeted marketing strategy, encompassing a traditional media and social media campaign, in the 12-month run-up to the exhibition has definitely paid dividends.
“We have received extremely positive feedback from both our 168 exhibitors and the visitors. It is worth noting that the 2016 event was the début event for 45 exhibitors, who have expressed their satisfaction at the calibre of visitors who came through their stands,” says Low.
A number of exhibitors have spent the weeks after the exhibition following up the large number of qualified sales leads they received at Securex. “We have been in business for 27 years and never marketed ourselves. We decided to use Securex 2016 as our official launchpad and we were extremely impressed with the volume and calibre of visitors. We saw a lot of visitors from cross border which is an area we are definitely targeting. Securex allowed the visitors to appreciate the look-and-feel of our custom built banking environment solution,” said Bennie Luyt, ITAS.
“We thoroughly enjoyed the exhibition and the various elements such as the Business Matchmaking service. The interface with the stand erectors, the name badge barcode scanners and the general organisation were beyond the norm. We hosted a number of visitors from SMEs through to large players from both the private and public sectors. We were impressed with the number of African visitors and this creates a great opportunity to expand into these area,” noted Thomas Marshall, Econz Wireless.
And that’s not all
Visitor attractions at Securex 2016 included a New Products Display, the Ideco Networking Lounge and the Business Matchmaking Service sponsored by Ideco, which allowed visitors to be pre-matched with relevant exhibitors. This initiative provides the opportunity for meetings to be arranged in advance of the exhibition, thereby maximising the visitor’s time at Securex 2016. The InFiRES seminar, hosted by FPASA was run once again.
Dèbuting this year was the SAIDSA Tech Man Competition. The event involved 20 of the top certified technicians in South Africa competing to wire up an intruder alarm system within a specified time, according to strict criteria. They were judged on neatness, correct standards and installation techniques.
Another first for Securex was the co-location of the PSiRA (Private Security Industry Regulatory Authority) Pan-African Forum which tackled subjects such as promoting partnerships for crime prevention between state and private security provider.
The Securex Seminar Theatre was packed to capacity with visitors flocking to hear talks by prominent industry speakers on topics such as understanding violent crime in SA and what to do about it, and ensuring data security in a hyper connected world. FPASA held its successful InFIRes seminar for the second consecutive year.
“Bookings for stand space at next year’s Securex, being held once again at Gallagher Convention Centre from 30 May to 1 June, are brisk so we encourage security and fire technology and service providers to ensure they don’t miss the bus,” Low concludes.
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