High expectation for next generation HD CCTV technology

June 2014 News

Growing slice of the $13 billion video surveillance equipment market or minor niche which can never keep up with the double-digit growth rates for network surveillance? It’s a very different outlook for HD CCTV technology, depending on who you speak to.

There are those who see the growing revenues and a viable alternative to HD IP cameras for many applications, there are those who want to remain technology neutral by introducing the ‘third string to their bow’ and there are those who simply don’t believe in the technology at all. “Even accounting for the inevitable bias towards their own product line – there seems to be genuine uncertainty amongst manufacturers at the future direction for HD, low-latency video provision”, explains David Green, senior analyst for video surveillance at IHS.

Starting with the basic form of HD-SDI technology drafted in from the broadcast world, HD CCTV offered live view, high-definition images with the chance to keep legacy coaxial cabling. Relying on demand from markets with high volumes of installed analogue systems hasn’t been a guarantee of success though.

For example, over 4 million analogue cameras are sold each year in the USA, to a market that is predominantly replacement rather than new installation. Yet penetration rates for HD CCTV are low – especially when compared to the likes of China. So what other factors are in play?

“Cost and cable reach are the common discussion points that seem to put many off,” offers Green. “While there’s clearly a demand out there for this third solution, it’s fair to say that sales can’t hit that next level of growth until costs reduce and 100 metre transmission limits are improved.”

However, there is cause for optimism with the launch of second-generation HD CCTV products starting to kick in. For example, Dahua has already launched its CVI technology, the HDcctv Alliance has released the 2.0 standard, and it’s more than just rumour that other equipment and semiconductor manufacturers have their own proprietary solutions in the latter stages of development. In all cases, the claims of 300-1000 metre transmission ranges and prices closer to analogue than network equipment should break down some of the barriers to adoption.

In particular, this will sustain the growth in revenue for South East Asia – but could yet open doors to other developing markets such as Latin America.

“Whether or not HD CCTV can crack more developed markets such as the USA remains to be seen,” concludes Green. “But second-generation HD CCTV solutions sold to developing markets definitely pushes the global picture towards a growing slice of the market, rather than the small-time niche.”

For more information contact IHS Technology, +44 1933 402 255, david.green@ihs.com, www.ihs.com

Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

TAPA: The role of an effective treasury function in business risk management
June 2019, Technews Publishing , News
Neil Le Roux, the Founder of Diligent Advisors will speak at the TAPA SA (Transported Asset Protection Association) annual conference on 26 July 2019.

Platforms are us
September 2019, Technews Publishing , News
A conversation I had at the recent Residential Estate Security Conference Hi-Tech Security Solutions hosted in August (which will be reviewed in the October issue) got me to thinking about the security ...

TAPA conference 2019 explores layered approach to security
September 2019, Technews Publishing, TAPA (Transported Asset Protection Association) , News, Transport (Industry)
The Transported Asset Protection Association (TAPA) held its annual South African conference at Emperors Palace in Johannesburg on 26 July 2019.

Hennie Lategan joins Centurion as head of exports
September 2019, Centurion Systems , News, Access Control & Identity Management
Centurion Systems has announced the appointment of Hennie Lategan as the head of the company’s exports department.

New Africa sales manager for Axis Communications
September 2019, Axis Communications SA , News, CCTV, Surveillance & Remote Monitoring
Axis Communications has appointed Brendon Hall, previously the founder and MD of Pentagon, as its new sales manager, Africa.

Check Point appoints new regional director for Africa
September 2019 , News, Cyber Security
Check Point Software Technologies has appointed Pankaj Bhula as regional director for Africa.

ISO standard for protecting personal data
September 2019 , News, Cyber Security
Tackling privacy information management head on: first ISO standard for protecting personal data has been published.

Hikvision helps secure African Union Summit
September 2019, Hikvision South Africa , News, CCTV, Surveillance & Remote Monitoring
Hikvision established a complete intelligent video solution to ensure the security of the thirty-third African Union (AU) Summit held on 7 July in Niamey, the capital of Niger.

The hunt for the Carbanak group
September 2019 , Editor's Choice, Cyber Security, News
Tomorrow Unlocked has released a free four-part documentary that tells the story of the notorious Carbanak APT group and its $1 billion bank heist.

Rockwell Automation a founding member of ISA Global Cybersecurity Alliance
September 2019 , News, Industrial (Industry)
To better secure today’s complex and often vulnerable production operations, the ISA Global Cybersecurity Alliance recently announced Rockwell Automation as a founding member.