High expectation for next generation HD CCTV technology

June 2014 News & Events

Growing slice of the $13 billion video surveillance equipment market or minor niche which can never keep up with the double-digit growth rates for network surveillance? It’s a very different outlook for HD CCTV technology, depending on who you speak to.

There are those who see the growing revenues and a viable alternative to HD IP cameras for many applications, there are those who want to remain technology neutral by introducing the ‘third string to their bow’ and there are those who simply don’t believe in the technology at all. “Even accounting for the inevitable bias towards their own product line – there seems to be genuine uncertainty amongst manufacturers at the future direction for HD, low-latency video provision”, explains David Green, senior analyst for video surveillance at IHS.

Starting with the basic form of HD-SDI technology drafted in from the broadcast world, HD CCTV offered live view, high-definition images with the chance to keep legacy coaxial cabling. Relying on demand from markets with high volumes of installed analogue systems hasn’t been a guarantee of success though.

For example, over 4 million analogue cameras are sold each year in the USA, to a market that is predominantly replacement rather than new installation. Yet penetration rates for HD CCTV are low – especially when compared to the likes of China. So what other factors are in play?

“Cost and cable reach are the common discussion points that seem to put many off,” offers Green. “While there’s clearly a demand out there for this third solution, it’s fair to say that sales can’t hit that next level of growth until costs reduce and 100 metre transmission limits are improved.”

However, there is cause for optimism with the launch of second-generation HD CCTV products starting to kick in. For example, Dahua has already launched its CVI technology, the HDcctv Alliance has released the 2.0 standard, and it’s more than just rumour that other equipment and semiconductor manufacturers have their own proprietary solutions in the latter stages of development. In all cases, the claims of 300-1000 metre transmission ranges and prices closer to analogue than network equipment should break down some of the barriers to adoption.

In particular, this will sustain the growth in revenue for South East Asia – but could yet open doors to other developing markets such as Latin America.

“Whether or not HD CCTV can crack more developed markets such as the USA remains to be seen,” concludes Green. “But second-generation HD CCTV solutions sold to developing markets definitely pushes the global picture towards a growing slice of the market, rather than the small-time niche.”

For more information contact IHS Technology, +44 1933 402 255, [email protected], www.ihs.com





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Highest increase in global cyberattacks in two years
Information Security News & Events
Check Point Global Research released new data on Q2 2024 cyber-attack trends, noting a 30% global increase in Q2 2024, with Africa experiencing the highest average weekly per organisation.

Read more...
The power of PKI and private sector innovation
Access Control & Identity Management News & Events Government and Parastatal (Industry)
At the recent ID4Africa 2025 Summit in Addis Ababa, the spotlight was firmly on building secure, inclusive, and scalable digital identity ecosystems for the African continent.

Read more...
Bosch Security renamed Keenfinity
News & Events
Globally renowned brands for video systems, access control and intrusion alarm systems, as well as communication systems, unite under the roof of the new company Keenfinity Group.

Read more...
2025 video surveillance market set for improved fortunes
News & Events Surveillance
Novaira Insights has unveiled its latest report, World Market for Video Surveillance Hardware and Software – 2025 Edition, forecasting a healthy growth rate of 8,1% until 2029, excluding China.

Read more...
Wialon announces integration with fleet maintenance and optimisation platform
News & Events Transport (Industry) Logistics (Industry)
Fleet management software platform integrates with a fleet maintenance and optimisation platform to support mutual customers for better workflows and deeper insights into fleet operations.

Read more...
DeepSneak deception
Information Security News & Events
Kaspersky Global Research & Analysis researchers have discovered a new malicious campaign which is distributing a Trojan through a fake DeepSeek-R1 Large Language Model (LLM) app for PCs.

Read more...
Almost 50% of companies choose to pay the ransom
News & Events Information Security
This year’s Sophos State of Ransomware 2025 report found that nearly 50% of companies paid the ransom to get their data back, the second-highest rate of ransom payment for ransom demands in six years.

Read more...
Value and industry insight
Securex South Africa Training & Education News & Events
Securex South Africa 2025, co-located with A-OSH EXPO, Facilities Management Expo, and Firexpo, drew thousands of security professionals from across the continent and beyond, offering a platform for networking, product discovery, and knowledge sharing.

Read more...
Gallagher Security achieves ISO 27001 recertification
News & Events Training & Education
Gallagher Security has successfully achieved certification to the updated ISO/IEC 27001:2022 standard for Information Security Management Systems (ISMS). This accomplishment builds on previous certifications and reflects a continued commitment to the highest standards of information security.

Read more...
Survey highlights cost of cyberdamage to industrial companies
Kaspersky Information Security News & Events
The majority of industrial organisations estimate their financial losses caused by cyberattacks to be over $1 million, while almost one in four report losses exceeding $5 million, and for some, it surpasses $10 million.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.