The CCTV and video surveillance market continues to be headed to a tipping point in 2014, with revenue for network video overtaking analogue for the first time ever next year, according to a new report entitled ‘The World Market for CCTV and Video Surveillance Equipment’ from IMS Research, now part of IHS Inc.
Analogue cameras are still forecast to continue outselling network cameras in terms of shipments throughout the period to the year 2017, but higher value resides in their rivals.
“Network cameras are generally higher-priced cameras with more advanced features,” said Jon Cropley, principal analyst for video surveillance at IHS. “Therefore, even though less than 20 percent of all cameras shipped in 2012 were network cameras, the size of the market for them in terms of revenue was almost as large as that for analogue cameras.”
A high proportion of large and enterprise projects already use network video surveillance instead of analogue equipment. Now, network equipment is increasingly being selected for smaller projects as well. Furthermore, price competition for analogue cameras and digital video recorders (DVRs) is intense, with a degree of commoditisation taking place for some product types, providing further impetus for growth where network video is concerned.
Overall, the world market for video surveillance equipment grew by more than 10 percent between 2011 and 2012, IHS estimates. Growth was predominantly driven by sales of network equipment in many countries where analogue declined. An exception, however, was China, one of the countries where the analogue market continued to grow.
“The transition from analogue to network video is continuing in 2013,” Cropley said. “This year the global analogue space will be broadly flat while the network market will grow by more than 20 percent.”
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