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Esquire expands its CCTV product range

As part of its ongoing diversification drive, Esquire Technologies, the digital and lifestyle distributor has expanded its range of K Guard-branded CCTV and security products.

According to Asgar Mahomed, MD of Esquire Technologies, over the past two years K Guard sales have exceeded expectations and have made a noticeable impact on revenue. “Security-focused sales over the past two years have accounted for around 10% of revenue,” he confirmed.

K Guard provides a wide range of IT-focused and computer security products to the South African marketplace. Commenting further, Mahomed said while security-focused sales now account for 10% of the company’s overall revenue – this expected to rise to 20% by the end of 2013.

In terms of security focused product diversification, Mahomed said the company had initially started out with a range of entry level DVR products, primarily aimed at the home market, but had now added new upmarket products for the SME market.

During the recent China Sourcing Fair 2013 in Hong Kong, K Guard introduced its latest products, including WiFi network cameras, its 960 H digital video recorder and cloud service offerings, a new DIY surveillance combo kit, and new security cameras.

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