Secure shopping in fashionable mall

July 2012 Surveillance, Retail (Industry)

Situated in the largest city of Morocco, the newly finished Morocco Mall in Casablanca, at 250 838 m²2, is dubbed as the biggest mall in North Africa – if not the entire African continent.

After four years and US$260 million in the making, the sprawling complex featuring well-known designer and luxury Western brands and a massive indoor cylindrical aquarium containing more than a million litres of water opened its doors to the public in December 2011. An effective and comprehensive surveillance system would dissuade shoplifting and pickpocket activities while monitoring and ensuring the safety of staff and customers at the same time.

CDVM, Vivotek’s partner in Morocco offered a complete video surveillance design with 76 Vivotek network cameras from different product lines to better meet specific site requirements. Installation took place at the retail stores of various internationally renowned brands, such as H&M, Starbucks, Mother Care, American Eagles, Pinkburry and Chocolat de Neuville.

For aesthetic reasons, the cameras chosen are stylistic and pleasing to the eye in order to blend in well with the interior design. High-megapixel fixed domes and speed domes, such as Vivotek FD8361, SD8121, FD8134 and FD8134V, were selected for both the exterior and the interior of the complex.

The cameras feature high picture quality and resolution, streaming videos at 30 fps. In particular, six FE8171V fixed dome cameras boast 3,1-megapixel resolution and fisheye lenses for 180 panoramic view for wall mount and 360 surround view for ceiling/floor/table mount with zero blind spot. Connected by Vivotek ST7501, a video management platform, the cameras provide flexible and cost-effective surveillance options for the mall by ensuring that all activities are duly recorded and monitored by the security staff.

“Feedback from employees of Morocco Mall has been positive as they are satisfied with the quality and design of the cameras from Vivotek as well as the user-friendliness of the implemented software,” said Simohammed Douras, technical director at CDVM. He believes that under the protection of Vivotek cameras, Morocco Mall will continue to attract regional visitors to the jewel of the African retail scene.

For more information contact Vivotek, +886 2 8245 5282, [email protected]

Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Pentagon appointed as Milestone distributor
Elvey Security Technologies News & Events Surveillance
Milestone Systems appointed Pentagon Distribution (an Elvey Group company within the Hudaco Group of Companies) as a distributor. XProtect’s open architecture means no lock-in and the ability to customise the connected video solution that will accomplish the job.

AI camera for all-around AI solutions
Surveillance Products & Solutions
VIVOTEK has expanded its AI security business with the AI entry-tier 9383-Series network camera, a cost-effective solution that allows users to easily recognise attributes of people and cars, thereby enhancing operation and management efficiencies.

Video Analytics Selection Guide 2024
The Video Analytics Selection Guide 2024 highlights a number of video analytics/AI solutions companies offer to enhance and optimise video surveillance operations.

Optimising your camera-to-operator ratio
Learning from critical data points in your security systems is the key to quality monitoring, effectively deploying resources, and scaling control room profitability. The golden equation is your true Camera-to-Operator ratio.

Storage Selection Guide 2024
Storage Selection Guide Surveillance
The Storage Selection Guide 2024 includes a range of video storage and management options for small, medium and large surveillance operations.

Directory of suppliers
The Directory of Suppliers and Solution Providers provides a selection of companies involved in various aspects of surveillance projects, from consulting to implementation and ongoing maintenance, as well as equipment suppliers.

Perspectives on personal care monitoring and smart surveillance
Leaderware Editor's Choice Surveillance Smart Home Automation IoT & Automation
Dr Craig Donald believes smart surveillance offers a range of options for monitoring loved ones, but making the right choice is not always as simple as selecting the latest technology.

The TCO of cloud surveillance
DeepAlert Verifier Technews Publishing Surveillance Infrastructure
SMART Security Solutions asked two successful, home-grown cloud surveillance operators for their take on the benefits of cloud surveillance to the local market. Does cloud do everything, or are there areas where onsite solutions are preferable?

Cloud or onsite, a comparison
Astrosec Surveillance
In the realm of electronic security, the choice between cloud-based and onsite software solutions for offsite CCTV monitoring can significantly impact operational efficiency, cost-effectiveness, and overall effectiveness.

On-camera AI and storage create added benefits
Elvey Security Technologies AI & Data Analytics Surveillance IoT & Automation
The days of standalone security systems are long past, and the drive is now to educate system integrators, installers, and end users on the return on investment that can be derived from intelligent, integrated BMS, IoT and security systems.