Genetec announced that independent analyst reports from Omdia and Novaira Insights have again ranked the company as the global market leader in video management software. Both reports show that Genetec increased its market share in 2025, reinforcing its leadership position in this multi-billion-dollar market as organisations worldwide modernise their physical security operations.
Genetec grew 20% against the 13,3% growth in the video software and VSaaS market, according to the latest Omdia research. The second- and third-place vendors did not keep pace, ending the year flat or down.
“Growth in this market is not evenly distributed,” said Paul Bremner, practice leader for physical security at Omdia. “Buyers are consolidating around vendors that can deliver cloud, on-premises, and hybrid from a single open platform, and those vendors are taking share from ones that cannot.”
Independently conducted research by Novaira Insights also ranked Genetec number one worldwide (excluding China) in total video surveillance software and service agreements. The research also showed continued market share gains across regions, including the #1 spot in the Americas for the 15th consecutive year; the largest market share growth among the top 10 vendors in EMEA; and a strong top three showing in Asia Pacific (excluding China).
“The world's most demanding organisations are choosing Genetec as they modernise their security,” said Christian Morin, vice president of product engineering at Genetec. “They need a system of record built to IT standards, one that runs at enterprise scale and does not lock them in. They are choosing a platform they can build their future on, and our continued share gains show it.”
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