From security technician to salesperson

March 2024 News & Events

Do you consider yourself a security technician or a salesperson? If the answer is not both, you have got a business problem.

Being great at sales starts with having the right mindset. How you think informs what you say and how you act. What you say and how you act informs the results you will achieve in your business. Simple.

Take two security technicians with the same technical skill level. One only fixes issues, while the other, with a sales mindset, connects with clients, understands their needs, and offers personalised solutions.

Even though they both have similar technical skills, the sales-oriented security technician will build lasting relationships, identify and convert more opportunities, and secure referrals.

In this article, blox shows you how adopting a sales mindset can turbocharge your security business growth, explore why it matters, and give actionable tips for you to level up your sales game. Issues discussed include:

• What is a sales mindset?

• Why is a sales mindset critical to growing your security business?

• How to master the sales mindset in eight steps:

1. Let your purpose drive your sales.

2. Be authentic.

3. Make meaningful connections.

4. Find solutions for your clients.

5. Understand what makes you unique.

6. Become resilient.

7. Build habits that help your mind and business thrive.

8. Never stop improving yourself.

• How a sales mindset can help grow your security business.

Read the full article on the blox website.




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Fire Ops SA Partners with Matrix
News & Events Fire & Safety Residential Estate (Industry)
Fire Ops SA, a South African private fire and rescue service, has announced its partnership with Matrix Vehicle Tracking to launch FireStop, providing Matrix and Beame clients with direct access to a dedicated professional private fire service.

Read more...
SABRIC Annual Crime Statistics 2024
News & Events Security Services & Risk Management Residential Estate (Industry)
SABRIC has released its Annual Crime Statistics for 2024, reflecting a significant decline in financial crime losses, but also warning of the growing threat posed by artificial intelligence (AI) in fraud schemes.

Read more...
Adding AI analytics to security monitoring
SEON South Africa News & Events Perimeter Security, Alarms & Intruder Detection Residential Estate (Industry) AI & Data Analytics
SEON has announced its latest integration with Refraime, an AI-powered video analytics platform designed to elevate CCTV surveillance through real-time object detection and intelligent alerting.

Read more...
Blue Security ranked best reaction team in KZN
News & Events Commercial (Industry)
Blue Security has been ranked the Best Reaction Team in KwaZulu-Natal following its outstanding performance at the SAIDSA Reaction Man Competition 2025, which took place on 25 September at the Ballito Defensive Sport Shooting Club.

Read more...
Sophos launches advisory services to deliver proactive cybersecurity resilience
Information Security News & Events
Sophos has launched a suite of penetration testing and application security services, designed to identify gaps in organisations’ security programs, which is informed by Sophos X-Ops Threat Intelligence and delivered by world-class experts.

Read more...
Why Securex matters more than ever
Securex South Africa News & Events Fire & Safety Facilities & Building Management
Visitors will observe the application of integrated security solutions, including AI-enhanced surveillance, cloud-based access control, cybersecurity tools, and perimeter protection within residential, commercial, logistics, and industrial environments

Read more...
SA’s private security industry receives multi-million USD investment
News & Events Security Services & Risk Management
South Africa's private security sector has attracted significant international attention, with the world’s largest tactical flashlight manufacturer, Nextorch, announcing a major investment in its local operations, Nextorch Africa.

Read more...
Kaspersky highlights biometric and signature risks
Information Security News & Events
AI has elevated phishing into a highly personalised threat. Large language models enable attackers to craft convincing emails, messages and websites that mimic legitimate sources, eliminating grammatical errors that once exposed scams.

Read more...
Keenfinity launches Radionix as new intrusion brand
Perimeter Security, Alarms & Intruder Detection News & Events
Keenfinity Group’s Intrusion & Access Business Unit has launched Radionix as its new brand for intrusion alarm systems, unlocking new potential and growth opportunities.

Read more...
From the editor's desk: Can it be October already?
Technews Publishing News & Events
Welcome to the final SMART Handbook of the year. In this issue, we focus on residential estate security, from the fence to the gate and beyond. We also review our Durban SMART Estate Security Conference, ...

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.