Trellix launches Xtend Global Channel Partner Programme

Issue 1 2023 News, Cyber Security

Trellix, a cybersecurity company delivering extended detection and response (XDR), announced the launch of its Trellix Xtend Global Channel Partner Programme. Xtend was developed to increase profitability, engagement, and growth for partners through the widespread adoption of the Trellix XDR platform.

Partners in the Trellix ecosystem have an opportunity to develop and deliver value-added services on top of the company’s XDR platform. Trellix XDR takes a ‘living security’ approach through broad and deep integrations across native and third party providers. This enables partners to sell to global customers and easily integrate Trellix within customers’ existing environments. It removes complexities, improves efficiency, and adds sophisticated detection, response, and remediation of cyber threats endangering operations.

With Trellix’s large, established installed base, Xtend partners can up-sell and cross-sell Trellix solutions - including Endpoint, Security Operations (SecOps), Network Detection & Response (NDR), Data Loss Prevention (DLP), Email Security, Managed Detection and Response (MDR) services, and more within existing accounts.

“Partners are at the forefront of our global sales strategy,” said Britt Norwood, SVP of Global Channels and Commercial at Trellix. “To be effective, our new partner programme had to be built from the ground up with their needs in mind. We spent a great deal of time listening to partners, reviewing industry best practices, and developing the right approach to enable partners to increase profitability, better support their customers, and lead in the XDR market.”

As part of Xtend, Trellix has made significant investments in partner development programmes to improve the user experience, educate sellers on the Trellix platform, and provide more sales opportunities. Resources now available to partners include:

• Trellix Partner Portal – a robust upgraded repository of guides, sales playbooks and other capabilities, including deal registration and incentive management, to help partners succeed.

• Trellix University – a comprehensive learning management platform dedicated to increasing expertise and knowledge transfer to partner sellers.

• Profitability programmes – a unique and continuous structure to maximise value and fuel partner growth.

• Technical and sales resources – a dedicated support system for partners to simplify the customer’s journey.

• Demand generation and marketing support – a turnkey programme to enable ongoing go-to-market opportunities and to drive qualified leads.

“The new Trellix channel programme was built with partners in mind, which sets it apart from the competition,” said Dr Ali Baghdadi, Senior Vice President & Chief Executive at Ingram Micro Inc. and Trellix partner. “Their approach directly reflects the evolution of the channel and enables us to provide excellent customer experiences and build trusted relationships by delivering essential security services and solutions. A deeper partnership with Trellix, ongoing support and opportunity creation, will help fuel our growth. We look forward to our continued collaboration with Trellix to find the best solutions for keeping our customers safe.”

The Xtend partner ecosystem consists of the Security Innovation Alliance, OEM & Embedded Alliance, solution providers, security advisors, and marketplace partners. Visit https://www.trellix.com/en-us/partners.html to learn more.




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Prevention-first approach to cybersecurity
News Cyber Security
Check Point CEO, Gil Shwed, highlights the increasing importance of artificial intelligence in defending evolving networks and protecting against cyber threats at annual CPX 360 customer and partner event.

Read more...
Three new portable power stations to ease load shedding
News Security Services & Risk Management Products
EcoFlow has launched three portable power stations that provide sufficient power for consumers wherever they are; the DELTA 2 and RIVER 2 Series are feature-filled power solutions to the volatile electricity supply.

Read more...
UJ and Schneider Electric launch 4IR Experience Room
News
Schneider Electric and the University of Johannesburg (UJ) Faculty of Engineering and Built Environment (FEBE) have officially unveiled the 4IR Experience Room, a first for UJ and situated at the university’s Auckland Park Campus.

Read more...
SafeCity Guarding rolls out across 14 suburbs in Johannesburg
News Security Services & Risk Management
In a major drive to provide communities across Johannesburg with additional safety, Vumacam, in partnership with Fidelity ADT and other security providers across the region, rolled out the innovative SafeCity Guarding initiative in 14 suburbs.

Read more...
Eleven steps to an effective ransomware response checklist
Editor's Choice Cyber Security
Anyone is a viable target for ransomware attacks and should have a plan in place to deal with a worst-case scenario. Fortinet offers this ransomware attack response checklist to effectively deal with an active ransomware attack.

Read more...
Providing an interactive branding platform
Securex South Africa News Conferences & Events
Now in its 30th year of providing security technology and services providers with a platform for increasing their brand exposure, Securex South Africa will be held at the Gallagher Convention Centre in Midrand, from the 6th to 8th June 2023.

Read more...
ALX sponsored learning programmes for 2023
Training & Education News
With a mission to harness Africa's abundant human capital by developing two million ethical and entrepreneurial young leaders from the continent by 2030, ALX has launched four fully sponsored (at no cost) tech programmes for 2023.

Read more...
LockBit ransomware gang most apt to leak stolen victim data
News
Trellix has released The Threat Report: February 2023 from its Advanced Research Centre, combining telemetry collected from the world’s largest network of endpoint protection installs and its complete XDR product line with data gathered from open- and closed-source intelligence reports.

Read more...
Schneider Electric is looking for your bold idea
News
Schneider Electric has launched this year’s Schneider Go Green, an annual competition that invites university students from across the globe to share their ideas for innovations that can help make the world cleaner, more inclusive, and more sustainable.

Read more...
Keeping students, staff and communities safe
Vumacam News CCTV, Surveillance & Remote Monitoring Security Services & Risk Management
South African schools are facing increasing security challenges, making effective surveillance systems more important than ever. To address this issue, Vumacam is offering advanced security solutions with security partners, aimed at keeping students, staff, and the community safe.

Read more...