Kaspersky United partner programme now offers a revised rebate system, extended training courses and more rewards for managed service providers (MSPs). The rebates become more transparent and predictable, and cover more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorised training centres across the globe.
MSPs now also receive higher rebates and simpler status progression from registered to platinum. The innovations come in alignment with Kaspersky’s channel strategy for enhanced partner education and support, and its strong focus on enterprise products and on MSPs.
The pandemic and post-pandemic period stimulated channel sales growth and increased customer demand in cloud, security and managed services. A global MSP survey confirmed that four out of five (81%) service providers reported an increase in their client base since 2019. With new tasks and increasing competitiveness in the market, vendor support can become that crucial element which partners need for their business.
In this context, Kaspersky continues to deliver important improvements to its partner programme. Within the current update, monetary benefits are more aligned with the reseller’s own goals. Monetary rewards become available for more products, services and premium support included in the Kaspersky price list. This allows IT providers to earn more through selling a wide range of offerings.
Partners can also earn rebates, starting from Silver status, and receive a progressive rate while moving to the next Gold and Platinum levels. The rate also depends on which solution the sold product belongs to: the initial reward is for Kaspersky Security Foundations, it increases for Kaspersky Optimum Security and reaches the maximum at the Kaspersky Expert Security solution. The programme also allows for a single sales target. A partner can be more flexible in its priorities and sell any mix of products – they are all accounted for in one target.
Updates in education help IT providers become savvier in the Kaspersky portfolio and its new products, to deploy and provide high-profile customer support. They include the revamped onboarding programme for MSPs that simplifies status acquisition, as well as new profound product courses including Kaspersky Managed Detection and Response, and Kaspersky Secure Remote Workspace.
For pre-sales and tech support experts, Kaspersky Industrial CyberSecurity and Kaspersky EDR Optimum technical courses with hands-on labs are now available within authorised training centres. The number of such centres for specialised technical education also increases globally, with two new ones already opened in Middle East and Africa, and a few more to be opened in APAC, Europe, Latin America and Africa by the end of 2022.
Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP programme. These are such offerings as, for example, Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity and more.
To learn more about Kaspersky United and become a partner, go to www.kaspersky.com/united
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