How deepfakes attack business and how to combat them

Issue 4 2022 News & Events

Recently, the FBI announced that more companies have been reporting people applying for jobs using deepfakes. Imposters use video, images, recordings, and stolen identities pretending to be someone else to get a remote IT position. This may sound like a joke, but hiring a deepfake can lead to serious problems when a fake employee gets access to sensitive corporate information and customer data.

This may pose a threat to a company’s data security, and in the event of a breach, the company likely won’t have a chance to bring the fraudster to justice.

The case mentioned above is not the only way scammers use deepfakes to take advantage of a business. As technology evolves, adversaries can use this new method to cheat biometric tests used by banks and cryptocurrency exchanges to verify users’ identities for money laundering. According to the Sensity report, 9 of the top 10 Know Your Customer (KYC) vendors were highly vulnerable to deepfake attacks.

Deepfakes are also used for spear, or targeted, phishing. Adversaries can mimic a company’s executives to gain a person’s trust and trick them into turning over sensitive data, money or access to the organisation’s infrastructure. In one case, criminals managed to get $35 million by forging the voice of a company’s director.

“Understanding the danger is half the battle. Educate your employees and let them know about the new fraudulent methods. A high-quality deepfake requires a lot of expertise and effort, while fakes used for scams or synchronous interaction during an interview would probably be low-quality,” says Vladislav Tushkanov, lead data scientist at Kaspersky.

“Among signs of a deepfake, there are unnatural lip movements, poorly rendered hair, mismatched face shapes, little to no blinking, skin colour mismatches, and errors in the rendering of clothes, or a hand passing over the face. However, an adversary may intentionally lower the video quality to hide these artefacts. To minimise the chance of hiring a fake employee, break job interviews into several stages involving not only HR managers, but also people who will be working with a new employee. This will increase the chances of spotting anything unusual.”

Technologies are also good helpers in combating deepfakes. A reliable cybersecurity solution will ensure support if a high-quality deepfake convinces an employee to download malicious files or programs, or to visit any suspicious links or phishing websites. An anti-fraud solution that provides user behavioural analysis and financial transaction monitoring may be a good option for companies using KYC, providing an additional layer of protection.




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Pentagon appointed as Milestone distributor
Elvey Security Technologies News & Events Surveillance
Milestone Systems appointed Pentagon Distribution (an Elvey Group company within the Hudaco Group of Companies) as a distributor. XProtect’s open architecture means no lock-in and the ability to customise the connected video solution that will accomplish the job.

Read more...
From the editor's desk: Securing your secure access
Technews Publishing News & Events
      Welcome to SMART Security Solutions’ first print publication of the year, the SMART Access & Identity Handbook 2024. In this issue, we cover various issues relevant to this industry, from digital to ...

Read more...
International access manufacturer sets up shop in SA
Technews Publishing Access Control & Identity Management News & Events Products & Solutions
The South African security market can always use some good news, and this year, STid has obliged by formally entering the South African market, setting up its main office in the Boomgate Experience Centre in Roodepoort, Johannesburg.

Read more...
Re-introduction of the booking system
PSiRA (Private Security Ind. Regulatory Authority) News & Events
[Sponsored] PSiRA is reintroducing the booking system for branch visits. Effective Monday, 4 December 2023, clients will be required to book a slot to visit any PSiRA branch.

Read more...
From the editor's desk: A sad but exciting goodbye
Technews Publishing News & Events
Welcome to the final monthly issue of SMART Security Solutions. This is the last issue of the year and the last monthly issue we will print. The SMART Security Solutions team wishes all our readers and advertisers a relaxing festive season and a peaceful and prosperous 2024.

Read more...
Regal celebrates successful golf day
Regal Distributors SA News & Events
Regal Distributors held its first official Regal Golf Day on 18 October at the Glendower Golf Course in Johannesburg. SMART Security Solutions was there on a hot summer’s day to meet many players and sponsors around the course.

Read more...
Gallagher Security releases Command Centre v9
Gallagher News & Events Access Control & Identity Management Integrated Solutions
Richer features, greater integrations, with the release of Gallagher Security’s Command Centre v9 security site management software designed to integrate seamlessly with various systems and hardware.

Read more...
Regal launches direct-to-branch WhatsApp communication
Regal Distributors SA News & Events
With a quick scan of a QR code and a few taps on your phone, installers, integrators, technicians or even end-users can chat directly with the team at their preferred Regal branch via WhatsApp

Read more...
FM Expo highlights industry trends and challenges
Securex South Africa News & Events Facilities & Building Management
Keeping tabs on what is happening within the building/facilities management arena can be frustrating, however, a quick way to find out what current trends, challenges, and solutions are available can be found at the Facilities Management Expo.

Read more...
South Africa shows a 1200% increase in deepfake fraud
News & Events Risk Management & Resilience
Sumsub released its third annual Identity Fraud Report of the year, analysing identity fraud across industries and regions based on millions of verification checks across 28 industries and over 2 million fraud cases.

Read more...