Gumtree launches verified accounts

Issue 1 2022 News

South African classifieds site, Gumtree.co.za, has partnered with credit information bureau XDS solutions (part of the EOH Information Services Group) to launch profile verification on its platform.

This innovation will allow both buyers and sellers to verify their SA ID number with XDS. Facial recognition software used during the process will ensure that stolen ID documents cannot be used.


Claire Cobbledick.

Claire Cobbledick, GM of Gumtree South Africa, states that this is one of many steps the platform is taking to make the process of buying and selling online safer for all. “Part of the appeal of social media and classifieds platforms has been a low barrier to entry – anyone with an email address can create an account and start trading. However, it is easy for unscrupulous criminals to take advantage of this and operate online. We believe that the future of classifieds lies in providing tools and mechanisms that still make it simple and easy to trade – but also safer.”

Profile verification has initially rolled out to sellers but will soon become an optional extra for all Gumtree users. “No data will be collected, stored or displayed on Gumtree,” says Cobbledick. “Verified users will receive a badge on their profile to indicate that they have verified their identity, adding an extra layer of trust to their online presence.”

The entire process can be completed in under two minutes. While it does not verify the goods or service level of the individual, it does eliminate ID fraud that often plagues social media and classifieds sites. “You can be assured that the person you can interacting with online is who they say they are.”

Cobbledick says the site will be rolling out additional features in 2022. In 2020, the site partnered with MFC, a division of Nedbank, to provide verification and finance for private vehicle sales.

“There are numerous innovations in the pipeline related to safety and entrepreneurship,” she states. “In these tough economic times, classifieds has a bigger role than ever to play and we’re committed to meeting the needs of our current and future customers.”




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

From the editor's desk: A new start
Technews Publishing News
      Welcome to the first issue of the Smart Access & Identity handbook, Smart Access & Identity 2023. While this is the first issue, it’s also a continuation of Hi-Tech Security Solutions’ long-standing ...

Read more...
Spend on cloud to accelerate across Africa in 2023
News
More than two-thirds of companies using cloud computing across major African markets plan to increase their spending on cloud services in 2023.

Read more...
ChatGPT’s impacts will be social, not technical
News
ChatGPT is truly a remarkable achievement, an artificial intelligence (AI) that you can have a conversation with and ask to do everything from writing essays to coding computer programs.

Read more...
Artificial intelligence in Africa: levelling the narrative
News
While AI can benefit multiple industries, in Africa the key sectors that stand to gain are financial services (specifically fintech) and agriculture.

Read more...
Improving data security for a hybrid society
News
Researchers from Tokyo University of Science develop a method that can perform computations with encrypted data faster and at a lower cost than conventional methods, while also improving security.

Read more...
Cybersecurity in 2023: The latest trends and developments
News
In 2023, experts predict that several trends will shape the cybersecurity landscape, including the growing use of artificial intelligence (AI), the increasing focus on the Internet of Things (IoT), and the rise of quantum computing.

Read more...
SAN market set for growth
Technews Publishing News IT infrastructure
Storage-area network (SAN) market to hit US$ 26,86 billion in revenue by the end of 2029 due to factors like widespread adoption of Hybrid SAN-NAS solutions.

Read more...
Enterprise threats in 2023
News Cyber Security
Large businesses and government structures should prepare for cybercriminals using media to blackmail organisations, reporting alleged data leaks, and purchasing initial access to previously compromised companies on the darknet.

Read more...
Trends in the proptech industry for 2023
News
By mixing real estate with technology to optimise industries, create new ones, and generate efficiencies or capabilities that improve revenue generation, something as fundamental as the concept of parking has been turned on its head.

Read more...
31 percent of all IoT SIMs managed with third-party IoT CMPs
News Integrated Solutions
Berg Insight recently released new findings about the market for IoT connectivity management platforms (CMPs), a standard component in the value proposition from mobile operators and IoT MVNOs around the world.

Read more...