Gumtree launches verified accounts

Issue 1 2022 News & Events

South African classifieds site,, has partnered with credit information bureau XDS solutions (part of the EOH Information Services Group) to launch profile verification on its platform.

This innovation will allow both buyers and sellers to verify their SA ID number with XDS. Facial recognition software used during the process will ensure that stolen ID documents cannot be used.

Claire Cobbledick.

Claire Cobbledick, GM of Gumtree South Africa, states that this is one of many steps the platform is taking to make the process of buying and selling online safer for all. “Part of the appeal of social media and classifieds platforms has been a low barrier to entry – anyone with an email address can create an account and start trading. However, it is easy for unscrupulous criminals to take advantage of this and operate online. We believe that the future of classifieds lies in providing tools and mechanisms that still make it simple and easy to trade – but also safer.”

Profile verification has initially rolled out to sellers but will soon become an optional extra for all Gumtree users. “No data will be collected, stored or displayed on Gumtree,” says Cobbledick. “Verified users will receive a badge on their profile to indicate that they have verified their identity, adding an extra layer of trust to their online presence.”

The entire process can be completed in under two minutes. While it does not verify the goods or service level of the individual, it does eliminate ID fraud that often plagues social media and classifieds sites. “You can be assured that the person you can interacting with online is who they say they are.”

Cobbledick says the site will be rolling out additional features in 2022. In 2020, the site partnered with MFC, a division of Nedbank, to provide verification and finance for private vehicle sales.

“There are numerous innovations in the pipeline related to safety and entrepreneurship,” she states. “In these tough economic times, classifieds has a bigger role than ever to play and we’re committed to meeting the needs of our current and future customers.”

Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Pentagon appointed as Milestone distributor
Elvey Security Technologies News & Events Surveillance
Milestone Systems appointed Pentagon Distribution (an Elvey Group company within the Hudaco Group of Companies) as a distributor. XProtect’s open architecture means no lock-in and the ability to customise the connected video solution that will accomplish the job.

SMART Estate Security returns to KZN
Nemtek Electric Fencing Products Technews Publishing Axis Communications SA OneSpace Editor's Choice News & Events Integrated Solutions IoT & Automation
The second SMART Estate Security Conference of 2024 was held in May in KwaZulu-Natal at the Mount Edgecombe Estate Conference Centre, which is located on the Estate’s pristine golf course.

From the editor's desk: Just gooi a cable
Technews Publishing News & Events
      Welcome to the 2024 edition of the SMART Estate Security Handbook. We focus on a host of topics, and this year’s issue also has a larger-than-normal Product Showcase section. Perhaps the vendors are ...

Secutel wins OSPA Award for Outstanding New Security Product
Secutel Technologies News & Events Access Control & Identity Management
[Sponsored] Secutel Technologies’ NoKey Access Control solution won the Outstanding New Security Product category at the 2024 OSPAs in South Africa. The awards were presented at Securex 2024 where all category finalists were recognised for their contribution to the security industry.

ONVIF launches new working groups for cloud, metadata and audio
News & Events Surveillance
ONVIF, the global standardisation initiative for IP-based physical security products, is announcing the formation of three new working groups to tackle standardisation work in cloud connectivity, audio, and advanced metadata.

Inaugural Gallagher Security Johannesburg networking roadshow
Gallagher News & Events
Held at Johannesburg’s Foghound Coffee Company in Midrand from 11 to 12 June, security industry professionals gather at the inaugural Gallagher Security Johannesburg Networking Roadshow.

Trend Micro launches first security solutions for consumer AI PCs
Information Security News & Events
Trend Micro unveiled its first consumer security solutions tailored to safeguard against emerging threats in the era of AI PCs. Trend will bring these advanced capabilities to consumers in late 2024.

Dallmeier receives ISO 27001 certification
Dallmeier Electronic Southern Africa Surveillance News & Events
Dallmeier has received ISO 27001 certification for its Information Security Management System (ISMS). The international standard for information security management ensures that companies meet the highest standards of data protection and data security.

Local manufacturing is still on the rise
Hissco Editor's Choice News & Events Security Services & Risk Management
HISSCO International, Africa's largest manufacturer of security X-ray products, has recently secured a multi-continental contract to supply over 55 baggage X-ray screening systems in 10 countries.

SAIDSA achieves ISO 9001 certification
SAIDSA(SA Intruder Detection Services Association) Associations News & Events Training & Education
The South African Intruder Detection Services Association (SAIDSA) has announced that it has achieved ISO 9001:2015 certification. This milestone reflects its commitment to quality management and excellence in the security services industry.