Security & Safety Things becomes Azena

Issue 7 2021 Editor's Choice

Security & Safety Things is announcing that it has rebranded to Azena, a new brand name that underscores the company’s corporate growth and leading-edge smart camera platform and positions it for the next chapter in its ambitious plans for redefining video analytics. With a growing slate of global customer and partner collaborations and expanding geographic coverage, Azena will continue to increase the value of its platform for systems integrators and end customers.

Since its market introduction in 2018, Azena has grown to more than 120 employees spread across its headquarters in Munich, its technology Innovation Accelerator facility in Pittsburgh and another development hub in Eindhoven, The Netherlands, all supporting the Azena open platform for smart cameras.

The Azena platform is comprised of an open operating system for cameras and an Application Store with nearly 100 artificial intelligence (AI)-enabled video analytics apps. It enables smart cameras to simultaneously run multiple apps directly on the device. Integrators can flexibly add or change apps on one or multiple cameras as needed for their customers and use any of the 15 cameras from six different manufacturer partners in a variety of form factors.

“Systems integrators play a crucial role in connecting the video analytic edge devices on our platform into the larger system landscape for a truly data-driven approach to security, operational intelligence and automation,” said Hartmut Schaper, chief executive officer, Azena. “Our new identity as Azena positions us for improved name recognition and market presence as we continue to add functionality and the potential for expansion into new markets for our systems integrator partners.”

The Azena Application Store features apps that address more than 40 different use cases in at least 25 different vertical markets, ranging from traditional perimeter security, retail loss prevention and occupancy management to stadium security and even the unique needs of aquaculture. Some examples of use cases include:

• One US professional hockey team, the Pittsburgh Penguins, is using the Azena platform to monitor crowding at its stadium entrances, licence plate recognition for more efficient stadium parking and heat mapping for improved layouts of its fan merchandise retail outlets.

• An oil drilling company is deploying smart cameras running the Azena OS so operations staff can remotely monitor any pumping disruptions in the oil fields.

• A chemical plant is monitoring its locations for the presence of smoke to enhance workplace safety measures.

• Systems integrator Prosegur, one of the world’s largest security companies, has announced its collaboration with Azena to use analytics on the edge as part of its security operations centre as-a-service offering. By deploying more sophisticated analytics to measure activity or automatically verify alarms, incoming alarm traffic from customer sites can be pre-filtered, reducing the number of alarms needing to be handled by human operators in the SOC, enabling a more appropriate response.

Integrators will find a host of other new features in the Azena platform designed to leverage device management capabilities and remote access for diagnosis and maintenance to cameras on a customer site using Azena’s digital twin architecture. Other benefits include:

• Ability to run all the analytics apps from the Azena Application Store on the video stream of existing IP cameras by means of a small appliance from one of the camera manufacturer partners, bringing AI to already installed video systems.

• Wide range of integration options to connect VMS systems, dashboard software, access systems, other apps or other cameras to support the creation of sophisticated end-to-end solutions.

• Option for integrators to build and deploy custom solutions with apps available only to them and their customers via the Azena Application Store.

• Ability to securely and remotely connect to a customer camera without a VPN.

• A new integration assistant that quickly builds middleware for custom integrations between Azena components and third-party software and hardware.

• Opportunity to negotiate directly with app developers on bulk pricing.

• Standardised terms of use that can be adopted by all applications in the Application Store.

Learn more about Azena, its Application Store and the benefits of its platform here: https://www.azena.com




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Winners of the 2025 Southern Africa OSPAs
Editor's Choice
The winners of the 2025 Southern Africa Outstanding Security Performance Awards (OSPAs) were revealed on Wednesday, 4th June, at Securex South Africa. Winners from all categories (except the Lifetime Achievement) will be featured in the second Global OSPAs set to take place in 2026.

Read more...
Deepfakes and digital trust
Editor's Choice
By securing the video right from the specific camera that captured it, there is no need to prove the chain of custody for the video, you can verify the authenticity at every step.

Read more...
A new generational framework
Editor's Choice Training & Education
Beyond Generation X, and Millennials, Dr Chris Blair discusses the seven decades of technological evolution and the generations they defined, from the 1960’s Mainframe Cohort, to the 2020’s AI Navigators.

Read more...
Back-up securely and restore in seconds
Betatrac Telematic Solutions Editor's Choice Information Security Infrastructure
Betatrac has a solution that enables companies to back-up up to 8 TB of data onto a device and restore it in 30 seconds in an emergency, called Rapid Access Data Recovery (RADR).

Read more...
Key design considerations for a control room
Leaderware Editor's Choice Surveillance Training & Education
If you are designing or upgrading a control room, or even reviewing or auditing an existing control room, there are a number of design factors that one would need to consider.

Read more...
CCTV control room operator job description
Leaderware Editor's Choice Surveillance Training & Education
Control room operators are still critical components of security operations and will remain so for the foreseeable future, despite the advances of AI, which serves as a vital enhancement to the human operator.

Read more...
A passport to offline backups
SMART Security Solutions Technews Publishing Editor's Choice Infrastructure Smart Home Automation
SMART Security Solutions tested a 6 TB WD My Passport and found it is much more than simply another portable hard drive when considering the free security software the company includes with the device.

Read more...
Navigating the complexities of privileged access management
Editor's Choice Access Control & Identity Management
Privileged Access Management and Identity Access Management are critical pillars of modern cybersecurity, designed to secure access to sensitive resources, enforce principles like least privilege, and implement just-in-time access controls.

Read more...
Rewriting the rules of reputation
Technews Publishing Editor's Choice Security Services & Risk Management
Public Relations is more crucial than ever in the generative AI and LLMs age. AI-driven search engines no longer just scan social media or reviews, they prioritise authoritative, editorial content.

Read more...
Efficient, future-proof estate security and management
Technews Publishing ElementC Solutions Duxbury Networking Fang Fences & Guards Secutel Technologies OneSpace Technologies DeepAlert SMART Security Solutions Editor's Choice Information Security Security Services & Risk Management Residential Estate (Industry) AI & Data Analytics IoT & Automation
In February this year, SMART Security Solutions travelled to Cape Town to experience the unbelievable experience of a city where potholes are fixed, and traffic lights work; and to host the Cape Town SMART Estate Security Conference 2025.

Read more...