Crosscall steps closer to fulfilling its African growth ambitions by signing a distribution agreement with Kemtek. This agreement will see Crosscall’s range of durable mobile phones and accessories available to Kemtek’s more than 700 South African resellers and distribution network across the SADC region.
The French brand, Crosscall, was first introduced to the South African market in July 2019 with the launch of five new smartphones. The company specialises in waterproof, durable mobile phones, which are adapted to the hostile and unpredictable environments encountered by professionals in various fields. Crosscall’s devices are also ideal for sports enthusiasts and outdoor professionals who require durable devices.
Crosscall’s devices are resistant to most liquids, damage resistant for drops of up to two metres and can function in extreme temperatures from -25°C to +50°C. A Crosscall touchscreen works whether your hands are wet or wearing gloves. “Our smartphones perform in the most challenging environments so that users can focus on their activities instead of worrying about their phones. This makes Crosscall an ideal match for industries such as mining and agriculture, where people are exposed to various conditions and elements, and Crosscall smartphones also come with a three-year warranty,” adds Fouriot.
The rugged market is 1% of the total South African market, with roughly 150 000 units sold every year and growing. Crosscall is targeting 10% of the local rugged phone market within the next few years.
Kemtek is confident that the African market for rugged smartphones is growing. “With durable smartphones and a long warranty, there is less breakage, meaning our customers will no longer have to renew or replace their mobile devices so regularly, and this means lower total cost of ownership over the long term,” concludes Mark Broude, director, Kemtek Technology Solutions.
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