AD Group secures Baxall range

January 2009 News & Events

AD Group – the parent company of Dedicated Micros – has concluded a deal with the administrators of Baxall, KPMG Corporate Restructuring, which will secure the ongoing supply of the Baxall ICE range of mini-domes and cameras. The Daresbury-based CCTV specialist has acquired the intellectual property, current inventory, as well as the production equipment, ensuring the smooth transition of the range into AD Group and, specifically, the Dedicated Micros CCTV product family.

As part of the deal – which covers all regions except for Australia/New Zealand – a number of Baxall's staff will be employed within AD Group, including some from the camera development team, to ensure that the company is in a position to further develop the product ranges acquired. AD Group also appreciates the concerns of existing Baxall customers and is committed to providing full warranty support for the camera lines which fall under the agreement, for products shipped within the last six months of Baxall trading.

The Baxall products, which will now be marketed and sold by AD Group subsidiary, Dedicated Micros, include all variants of the popular ICE-Dome cameras that incorporate a sophisticated 3-axis GyroView set-up allowing the camera to be positioned to cover any aspect of a scene. One of the standout lines from this range is the award winning ICED-HyperDome which is used for high contrast daylight/interior scenes such as those found in an entry route. This capability ensures that individuals can be readily identified instead of just producing a silhouette image of a target.

Hyper D technology is available in ICE, ICED and ICED – VR (Baxall’s brand new Vandal Resistant Dome products).

With regards to the ICE Cameras, Dedicated Micros plans to continue to sell Baxall’s successful high resolution ICE and ICE+ ranges. For the ICE IP range, Dedicated Micros will provide the existing cameras in the interim and will add the advanced NetVu Connected range in the medium term.

Moving forward, AD Group has confirmed that research and development for Baxall ICE mini-domes and cameras will be based at its Daresbury headquarters, while production lines and associated equipment are now being shipped to the company’s main manufacturing facility in Malta.

Said Nigel Petrie, chairman of AD Group: "This is an extremely important deal which significantly strengthens our CCTV Camera offering and – more importantly for our customers – allows us to supply a true end-to-end CCTV solution. We believe that the Baxall cameras, combined with the benefits of NetVu Connected seamless interoperability and deep integration inherent in all AD Group digital products, complete the most powerful CCTV range in the marketplace available from a single source.”

For more information contact ADI International, 0860 22 55 23.





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Highest increase in global cyberattacks in two years
Information Security News & Events
Check Point Global Research released new data on Q2 2024 cyber-attack trends, noting a 30% global increase in Q2 2024, with Africa experiencing the highest average weekly per organisation.

Read more...
The power of PKI and private sector innovation
Access Control & Identity Management News & Events Government and Parastatal (Industry)
At the recent ID4Africa 2025 Summit in Addis Ababa, the spotlight was firmly on building secure, inclusive, and scalable digital identity ecosystems for the African continent.

Read more...
Bosch Security renamed Keenfinity
News & Events
Globally renowned brands for video systems, access control and intrusion alarm systems, as well as communication systems, unite under the roof of the new company Keenfinity Group.

Read more...
2025 video surveillance market set for improved fortunes
News & Events Surveillance
Novaira Insights has unveiled its latest report, World Market for Video Surveillance Hardware and Software – 2025 Edition, forecasting a healthy growth rate of 8,1% until 2029, excluding China.

Read more...
Wialon announces integration with fleet maintenance and optimisation platform
News & Events Transport (Industry) Logistics (Industry)
Fleet management software platform integrates with a fleet maintenance and optimisation platform to support mutual customers for better workflows and deeper insights into fleet operations.

Read more...
DeepSneak deception
Information Security News & Events
Kaspersky Global Research & Analysis researchers have discovered a new malicious campaign which is distributing a Trojan through a fake DeepSeek-R1 Large Language Model (LLM) app for PCs.

Read more...
Almost 50% of companies choose to pay the ransom
News & Events Information Security
This year’s Sophos State of Ransomware 2025 report found that nearly 50% of companies paid the ransom to get their data back, the second-highest rate of ransom payment for ransom demands in six years.

Read more...
Value and industry insight
Securex South Africa Training & Education News & Events
Securex South Africa 2025, co-located with A-OSH EXPO, Facilities Management Expo, and Firexpo, drew thousands of security professionals from across the continent and beyond, offering a platform for networking, product discovery, and knowledge sharing.

Read more...
Gallagher Security achieves ISO 27001 recertification
News & Events Training & Education
Gallagher Security has successfully achieved certification to the updated ISO/IEC 27001:2022 standard for Information Security Management Systems (ISMS). This accomplishment builds on previous certifications and reflects a continued commitment to the highest standards of information security.

Read more...
Survey highlights cost of cyberdamage to industrial companies
Kaspersky Information Security News & Events
The majority of industrial organisations estimate their financial losses caused by cyberattacks to be over $1 million, while almost one in four report losses exceeding $5 million, and for some, it surpasses $10 million.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.