According to a research report from the IoT analyst firm, Berg Insight, the number of active fleet management systems deployed in commercial vehicle fleets in South Africa reached an estimated 2,1 million; in Q4 2022.; Growing at a compound annual growth rate (CAGR) of 12,2%, this number is expected to reach 3,8 million; by 2027.
South Africa is a relatively mature telematics market, and the penetration rate is comparably high from an international perspective. Far from all deployments are full-scale advanced fleet management solutions. A notable share of the installed fleet telematics systems on the South African market is represented by comparably low-end tracking systems, e.g., light FM solutions, including SVR systems extended with basic FM features.
The South African fleet management market is clearly dominated by five domestic players with broad telematics portfolios that together represent 70% of the total number of fleet management systems in use in the country. “Berg Insight ranks Cartrack, Tracker and MiX Telematics as the largest providers of fleet management solutions in South Africa,” said Rickard Andersson, Principal Analyst, Berg Insight. He adds that Cartrack alone has more than half a million active FM units in the country.
“The remaining top-5 players; are Ctrack and Netstar,” continued Andersson. Other top-10 players; in the South African fleet management market include local providers such as Bidtrack (Bidvest Group), Digicell and GPS Tracking Solutions (Eqstra Fleet Management), as well as international players including Webfleet (Bridgestone) and Gurtam.
Lytx, Autotrak, Digital Matter, Scania and Powerfleet (Pointer SA) are additional top-15 providers, all having estimated installed bases of at least 15 000 fleet; management units in the country. Players just outside of the top list include Key Telematics/Radius Payment Solutions, Geotab, Mtrack (Electronic Tracking Systems), iCAM Video Telematics, FleetCam and Globaltrack. “In addition to Scania, comparably large installed bases of OEM fleet telematics systems in South Africa have also been achieved by manufacturers such as Daimler Truck, UD Trucks and Volvo Trucks,” concluded Andersson.
The new study also includes an outlook on the overall African market. Africa is clearly a highly diverse geographic region from a fleet management perspective. The continent can generally be divided into three sub-regions – South Africa, sub-Saharan Africa (excluding South Africa) and northern Africa. The South African fleet telematics market is far ahead of the rest of the continent in terms of adoption, whereas sub-Saharan Africa is the least developed region – excluding South Africa.
Northern Africa is comparably advanced and well ahead of sub-Saharan Africa when it comes to fleet telematics penetration, though still quite a bit behind South Africa. Many industry representatives describe the African fleet management market beyond South Africa as challenging. The weak economic conditions and foreign exchange rate fluctuations, in combination with the unstable political climate, make the Rest-of-Africa market a challenging business environment overall. However, there are promising prospects for players adapting to the local market dynamics as the Rest-of-Africa market has considerably more untapped opportunities than South Africa can offer at this stage.
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