Digitising Maslow’s Hierarchy of Needs

1 October 2019 Integrated Solutions, Infrastructure

Digitisation has introduced massive changes to every industry and country. And the consumer is the key that unlocks success as individuals become more informed and increase their power by having more choice. Companies have had to refine their offerings and make their engagements and products more relevant and personal, to capture and hold market share with these informed customers at their base. This has, in turn, made the business data-hungry, driven by the need to reap the digital data harvest in search of insights that allow for them to make relevant improvements to their products, services, and engagements. Yet, the healthcare industry, as much in need of the data and insights-driven by digitisation as any other industry, requires a different approach. It remains behind, for a very good reason.


Phathizwe Malinga.

“Healthcare was one of the first industries to be targeted by digitisation,” says Phathizwe Malinga, managing director, SqwidNet. “However, it has been slow in its growth and adoption of the digital journey due to the fact that it is a delicate ecosystem that involves one very important element – life. It fundamentally affects lives which means that adoption and implementation have to be slow, steady, and precise.”

The healthcare market must be digitised at a much lower rate than other sectors and the technology needs to have a broader reach. Consider Maslow’s Hierarchy of Needs – at the bottom, there are the physiological imperatives, then safety, then love, and so the list goes on and up the pyramid. When it comes to the connected nature of technology and things, the use of the Internet of Things (IoT), the same construct can be applied.

“At the bottom of the pyramid, there are the things we can connect for the individual’s needs such as wearables and devices that are out of the hospital,” says Malinga. “The next would be arriving at the hospital where the patient would need a patient ID band for identification and security, then there’s the monitoring equipment that sends specific alerts or that can track patients in the building. Some can be customised to provide highly targeted patient care such as a fall alert on a patient who had a hip replacement. Finally, at the top of the hierarchy, where acuity needs are highest, are the theatre, ICU and high-care.”

The life support machines need all the technology that’s capable today to provide, not just absolute care, but actionable insight in highly sensitive situations. “Top of the pyramid” IoT implementations generate sensitive data that combines various patient metrics in a way that allows intensivists to intervene early, even proactively. These technologies exist, the potential to digitalise every part of the hierarchy exists, but it isn’t comprehensively in use.

“There are variables affecting adoption in the healthcare industry,” says Malinga. “The cost of digitising assets is one, the other is the battery life of assets that aren’t powered – these are two of the most common problems for most healthcare assets as they add complexity and cost. Slowly, we are seeing the cost of IoT coming down as it becomes increasingly commercially available and this, at least, is resulting in more adoption and more innovation in healthcare.

At SqwidNet, we operate a low-power network that has allowed us to drop the cost of IoT by 10 times the original cost, increasing battery life from days to years. This allows for richer digitalisation integration within the healthcare sector without the heavy burden on the bottom line.”

In South Africa, this adoption in healthcare is slow, but it is starting to change, brought on by successes in other industries. IoT presents significant benefits to long-term cost profiles, patient care, outcomes, and treatment protocols. Already, IoT has been a driving force in overcoming some of the biggest challenges South Africa has faced over the past few years – Day Zero in Cape Town and In-transit security – and it has the ability to do the same with patient care.

“There’s been an increased uptake of smart water meters that detect and alert consumers about water over-usage and possible leaks, in real-time,” concludes Malinga. “There has also been a rise in the use of stolen vehicle recovery solutions and home alarms that use IoT to provide real-time alerts and monitoring. For us, this indicates that the next shift will be into the healthcare industry where the burden of disease must be resolved to ensure equality and care for all.”

The SqwidNet network now covers over 90% of South Africa’s population, which means that any Sigfox Ready device, whether in the hospital or out in the field, can be heard when it speaks. The network also has over 90% coverage on all roads and highways – both urban and rural – which allows for real-time tracking of ambulances and personnel when they’re in the field. With this in-depth reach, healthcare services can be accessed, monitored, managed and controlled from any location, bringing high-quality healthcare to the entire population, not just those in the city.




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Future trends for electronic safety and security in mining
Fang Fences & Guards Mining (Industry) Integrated Solutions AI & Data Analytics
The mining industry is ever evolving, driven by technological advancements and the growing need for enhanced safety and security measures, with significant innovation seen in turnkey electronic security for mining operations.

Read more...
Unlocking enhanced security for mining
Mining (Industry) Integrated Solutions
In the dynamic landscape of African mining, security remains of paramount concern as threats evolve and challenges persist, and mining companies seek innovative solutions to safeguard their operations, assets, and personnel.

Read more...
A constant armed struggle
Technews Publishing XtraVision Editor's Choice Integrated Solutions Mining (Industry) IoT & Automation
SMART Security Solutions asked a few people involved in servicing mines to join us for a virtual round table and give us their insights into mine security today. A podcast of the discussion will be released shortly-stay tuned.

Read more...
Navigating South Africa's cybersecurity regulations
Sophos Information Security Infrastructure
[Sponsored] Data privacy and compliance are not just buzzwords; they are essential components of a robust cybersecurity strategy that cannot be ignored. Understanding and adhering to local data protection laws and regulations becomes paramount.

Read more...
Access and identity in 2024
Technews Publishing Gallagher HID Global IDEMIA Ideco Biometrics Enkulu Technologies neaMetrics Editor's Choice Access Control & Identity Management Integrated Solutions
SMART Security Solutions hosted a round table discussion with various players in the access and identity market, to find out what they experienced in the last year, as well as their expectations for 2024.

Read more...
Creating a cybersecurity strategy in a world where threats never sleep
Information Security Infrastructure
[Sponsored Content] The boom of Internet of Things (IoT) technology and the chaos that surrounded the sudden shift to work-from-home models in 2020 kick-started the age of cybercrime. In that period, incidents rose by 600%, affecting every industry and showing no signs of slowing down.

Read more...
Advanced security solution for high-risk areas
Secutel Technologies Surveillance Integrated Solutions
The need for a sophisticated intrusion detection system is paramount when faced with persistent security challenges, particularly in isolated battery rooms or high-risk areas prone to vandalism, cable theft, and battery theft.

Read more...
Vumacam and NAVIC enhance SafeCity initiative
Integrated Solutions Security Services & Risk Management
Vumacam and NAVIC, two of South Africa's most respected surveillance technology and vehicle intelligence providers, are proud to announce an alliance that will greatly expand the coverage and impact of the SafeCity initiative across the country.

Read more...
Gallagher Security’s achieves SOC2 Type 2 recertification
Gallagher News & Events Integrated Solutions Infrastructure
Gallagher has achieved System and Organization Controls (SOC2 Type 2) recertification after a fresh audit of the cloud-hosted services of its integrated security solution, Command Centre. The recertification was achieved on 21 December 2023.

Read more...
Cyberattacks the #1 cause of business outages
Editor's Choice Information Security Infrastructure
The latest survey by Veeam Software shows that 92% of organizations will increase their spending on data protection by 2024 to achieve cyber resilience due to continued threats of ransomware and cyberattacks.

Read more...