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IFSEC Europe launches to extend the IFSEC brand

IFSEC is the world’s leading portfolio of security content and events, hosting shows in the United Kingdom, India, Bangladesh, Malaysia, Thailand, South Korea and the Philippines. Soon, the IFSEC brand will extend into mainland Europe with the launch of IFSEC Europe, a brand-new biennial security event providing a new gateway to the European integrated security market.

Taking place for the first time on 20-22 September 2021 at RAI Amsterdam Convention Centre, IFSEC Europe will create a pan-European home for integrated security, fire safety and intelligent buildings professionals in one of Europe’s most dynamic and accessible capitals.

Co-located alongside Intelligent Buildings Europe, the new event will complement IFSEC’s flagship show IFSEC International, which will continue to take place annually at ExCeL London. This expansion is the result of a three-year research project to find the next hub for IFSEC’s global security community, designed to bring the expertise, prestige and comprehensiveness of the UK show to continental Europe.

IFSEC has established itself as a widely-respected hub for launching products and solutions, as well as showpiece events such as 2019’s National Surveillance Camera Day. In 2019 it welcomed over 80 000 visitors across all of its events from over 120 countries. IFSEC Europe will better connect the major players in security manufacturing and distribution with key end-users, installers, integrators and consultants across mainland Europe.

Responding to shifts in the European and global economy, IFSEC Europe offers UK, continental and international security professionals a platform from which to penetrate the European market. It’s a unique opportunity for firms to source products, discover insights and generate new business connections in one of Europe’s largest conference venues.

Just fifteen minutes from the major hub at Schiphol Airport and boasting its own railway station, RAI Amsterdam offers convenient links to one of Europe’s most celebrated business centres and tourist destinations.

Gerry Dunphy, strategy director of IFSEC International, said: “IFSEC Europe will extend the IFSEC brand into a vibrant market to parallel and complement the London-based IFSEC International, which will remain IFSEC’s centrepiece event. It will provide a much-needed hub for the European security industry, and create a new entry point for the European market for the UK-based firms that already attend IFSEC International. Amsterdam is centrally located and easily accessible, making it the ideal location for a pan-European security event.”

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