Elvey reboots to add value

April 2014 News & Events

Elvey Security Technologies, part of the Hudaco Group, has been one of the largest and most recognised distributors in the security industry for years. The company distributes everything from intrusion products through to high-end CCTV cameras and management platforms and more. It also bought Pentagon in 2011, a specialist distributor and project consultant to broaden its scope in the market.

Jack Edery
Jack Edery

The first news Elvey released is its move to new premises. Having spent the past few decades working from two buildings in Julbert Road in Benrose, Elvey’s CEO, Jack Edery says the company has decided to move to a larger, more modern location.

“Due to the growth we experienced over the years, we had to split our training facility and Johannesburg branch into separate buildings to accommodate having the head office in one location,” Edery explains. “This was an imperfect solution for Elvey and our customers so the decision was made to move.”

Elvey’s new head office, along with the Johannesburg branch and improved training facilities will now be located in the Elvey Techno Park, at 27 Greenhill Place, Greenstone. Edery explains that the new premises is 'state of the art' and is more conveniently situated for suppliers and customers.

More than simply moving all of Elvey under one roof, Elvey Techno Park will be a more upmarket facility, with improved training facilities, a sophisticated repair centre, double the warehouse space as well as a sales counter. Pentagon will be moving into the same premises, but will continue to operate independently with its own entrance and sales counter and demonstration area.

One of the main improvements in the new premises will be a fully stocked demonstration area where customers will be able to get hands-on experience with products and have experts on hand to answer their questions.

Customer focused

“We intend to make full use of these facilities and plan to have regular customer days, at least every second week, where we invite customers to visit, explore the premises and products we have on offer,” Edery adds. “We also have a large entertainment area on the roof with fantastic views of Johannesburg, where customers and suppliers can relax and network.

“Our goal is not simply to offer more products to clients, but to create additional value for clients by providing better service and advice, as well as providing a platform where clients and suppliers can interact. These modern facilities will allow Elvey to provide a better service in all areas of our customers’ experience.

“The same applies to Pentagon, which will continue to focus on projects and complex integration challenges from its own offices, where the team will be able to provide even better services to their customer base.”

On the road

Elvey will be holding its own events this year, designed to add value to customers’ needs in locations more convenient to them.

He adds that some of Elvey’s suppliers have decided to partner with Elvey in these focused events. The first event will be held in Port Elizabeth on 13th to 14th May 2014, with repeat events to be held in Cape Town on 20th to 21st May 2014, in Durban on 27th to 28th May 2014, and in Johannesburg on 3rd to 4th June 2014.

In the next issue we will print the second half of the Hi-Tech Security Solutions’ interview with Jack Edery, drilling down into the desired results of Elvey’s focus on the customer.



Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Highest increase in global cyberattacks in two years
Information Security News & Events
Check Point Global Research released new data on Q2 2024 cyber-attack trends, noting a 30% global increase in Q2 2024, with Africa experiencing the highest average weekly per organisation.

Read more...
From the editor's desk: Showtime for Securex
Technews Publishing News & Events
We have once again reached the time of year when the security industry focuses on Securex. This issue includes a short preview, with more coming online and via our special Securex Preview news briefs. ...

Read more...
Chubbsafes celebrates 190 years
Gunnebo Safe Storage Africa News & Events Security Services & Risk Management
Chubbsafes marks its 190th anniversary in 2025 and as a highlight of the anniversary celebrations it is launching the Chubbsafes 1835, a limited edition 190th-anniversary collector’s safe.

Read more...
Suprema unveils BioStar Air
Suprema neaMetrics News & Events Access Control & Identity Management Infrastructure
Suprema launches BioStar Air, the first cloud-based access control platform designed to natively support biometric authentication and feature true zero-on-premise architecture. BioStar Air simplifies deployment and scales effortlessly to secure SMBs, multi-branch companies, and mixed-use buildings.

Read more...
New law enforcement request portal
News & Events Security Services & Risk Management
inDrive launches law enforcement request portal in South Africa to support safety investigations. New portal allows authorised South African law enforcement officials to securely request user data related to safety incidents.

Read more...
Igniting standards, powering protection
Securex South Africa News & Events Fire & Safety
Fire safety is more than compliance, it is a critical commitment to protecting lives, assets, and infrastructure. At Firexpo 2025, taking place from 3 to 5 June at Gallagher Convention Centre, that commitment takes centre stage.

Read more...
The rise of AI-powered cybercrime and defence
Information Security News & Events AI & Data Analytics
Check Point Software Technologies launched its inaugural AI Security Report, offering an in-depth exploration of how cybercriminals are weaponising artificial intelligence (AI), alongside strategic insights defenders need to stay ahead.

Read more...
From the editor's desk: We’ve only just begun
Technews Publishing News & Events
The surveillance market has expanded far beyond the analogue days of just recording and/or monitoring screens. The capabilities of surveillance technology today extend to black screen monitoring with ...

Read more...
The future of the surveillance channel
Duxbury Networking Technews Publishing Elvey Security Technologies SMART Security Solutions Surveillance
The video surveillance market has evolved from camera-based specifications to integrated solutions that solve customers’ problems. Moreover, the growth of AI and cloud has changed the channel even more, with more to come.

Read more...
SAFPS issues SAPS impersonation scam warning
News & Events Security Services & Risk Management
The Southern African Fraud Prevention Service (SAFPS) is warning the public against a scam in which scammers pose as members of the South African Police Service (SAPS) and trick and intimidate individuals into handing over personal and financial information.

Read more...