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New model for consumer security

McAfee has announced McAfee LiveSafe service, an unlimited cross-device security service to use facial and voice recognition technology to protect users’ digital lives. Delivering on the joint vision with Intel to redefine the consumer security experience, McAfee LiveSafe service enables consumers to connect with confidence by safeguarding users’ data, identity and all their devices. McAfee LiveSafe service will be offered with the purchase of selected new PCs or tablets.

A recent global survey conducted by McAfee revealed that more than 40% of households own five or more Internet-enabled devices, which contributes significantly to a user’s risk of exposure to online threats. LiveSafe delivers a comprehensive approach to security, while providing consumers with a simple Web-based dashboard to centrally manage security on all of their PCs, Macs, smartphones and tablets. To increase the level of consumer security, the service also includes a cloud-based ‘safety deposit box’, called McAfee Personal Locker that uses facial and voice recognition to authenticate a user’s identity so that they can securely store sensitive, personal information such as financial records, drivers licences and passports. It also allows users to easily and securely manage their passwords and automatically log into all their online accounts from any of their devices.

LiveSafe brings the deepest protections available by taking advantage of technology in the very latest Intel processors. It includes McAfee Anti-Theft, which utilises Intel Anti-Theft Technology and is designed to protect consumers’ personal information and keep their PCs safe and secure in the event they are lost or stolen. McAfee LiveSafe service also brings an innovative application of Intel Identity Protection Technology (IPT), a tamper-resistant hardware authentication mechanism. By combining Intel IPT with facial and voice recognition, Intel Core processor-based Ultrabook devices will be able to take advantage of this multi-factor authentication capability giving consumers a deeper level of trust and protection.

“The future of security has to manifest itself in a way that is a part of modern computing. Security can no longer persist as independent pieces of software but must be integrated into the overall mobile experience,” said Renée James, president of Intel. “ McAfee LiveSafe represents the first of what will be a series of products from McAfee delivering not only a more robust security technology through the combination of software and hardware – but also deliver a comprehensive solution across all devices and uses.”

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