The new team store for Manchester United, one of the most famous and financially successful soccer clubs in the world, is proving as difficult for shoplifters to get past as the British soccer team's defence on the field after installing Sensormatic's Ultra•Max anti-theft technology.
Located in the recently developed East Stand at Old Trafford stadium, the new megastore will use a combination of Ultra•Max anti-theft hard tags and labels to protect its assortment of team apparel and gifts. These tags and labels will trigger an audible alarm at the door should a shopper attempt to illegally remove a tagged item from the store.
"When looking for a security supplier to protect our merchandise, we needed someone with a proven track record that we could depend upon," said Steve Richards, Managing Director of Manchester United Merchandising. "Sensormatic fit the description and has certainly met our expectations."
For more details contact David Pople, Marketing Manager, DNA Sensormatic on tel: (021) 559 4425.
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