Wireless security gets a kick start

June 2010 Perimeter Security, Alarms & Intruder Detection

When wireless residential security systems were introduced in the UK a few years ago, security system distributors, installers and end users questioned the idea of relying entirely on a wireless system. That is no longer the case – due in large part to the PowerMax QuickFit Kit, introduced by Visonic to the UK market in late 2006.

The PowerMax QuickFit Kit is a preprogrammed residential wireless security system in a box that offers quick and easy installation. Since its introduction, the kit has become a big seller in the UK and has driven the market penetration of wireless security systems.

One major UK-wide distributor, which sold less than 120 wireless systems in 2006, sold more than 8800 Visonic PowerMax QuickFit Kits in 2009. For Visonic, the kit now constitutes approximately 40% of all UK sales.

According to Tony Mann, MD at Visonic UK, the PowerMax QuickFit Kit has generated new confidence in wireless security systems, enabling distributors and installers to move more of their residential business to wireless.

“Distributors find it far easier to sell wireless security systems with the Visonic QuickFit Kit, and wireless means higher margins for them. For installers, who traditionally needed a full day for each domestic hardwired system installation, the kit means major labour cost savings as they can install two to three wireless systems daily. This outweighs the higher price of a wireless security system as compared to a hardwired system.

For home owners, there are multiple benefits: their décor stays intact as no cables need to be hidden, and a wireless security system is generally more user-friendly.”

Business growth accelerated

The PowerMax QuickFit Kit has proven instrumental in helping everyone in the residential security business – distributors, installers and Visonic itself – maintain and even grow their business during the recent downturn.

“We were worried about the recession,” recalls Mann. “Our initial prediction was that a lot of installers would switch back to hardwired systems because of the lower cost. However, due to the quick and efficient installation of QuickFit Kits, most installers actually increased their number of wireless installations and saved costs by keeping their permanent staff busy and no longer using contract labour.”

Local installer’s business grows

Mayday Alarms, which offers hardwired and wireless intruder alarm systems to residential and commercial customers in the Devon and Cornwall regions of the UK, is one of the many companies that has benefited from the PowerMax QuickFit Kit. The company offers 24-hour system maintenance and a fully-inclusive warranty on the systems it installs, so system reliability is imperative to profitability.

Simon Waring, Mayday Alarms’ director, explained: “Most customers want a security system that is aesthetically appealing and fits in with their décor. We usually do our installations after decoration is completed, and with the PowerMax QuickFit Kit, installation is quick and easy. Our customers like the fact that there is very little upheaval when the system is installed – no drilling, folding back of their nice carpets or lifting of their new floorboards.

“The fact that the kit comes as a pre-programmed package is a major benefit as a lot of time is saved on installation. Also, with the external transformer that comes with the kit, the main panel can be mounted exactly where the customer wants it.”

According to Waring, 90% of all new residential security system installations and 40% of commercial installations done by Mayday Alarms are wireless. The company only uses Visonic wireless security systems for these installations – 95% of which are PowerMax QuickFit Kits. “The PowerMax QuickFit Kit offers us a balance between aesthetics, ease-of-installation and value for money. It is far more affordable than other wireless products, which can cost as much as one-third more.”

For more information contact ADI Global Distribution, +27 (0)11 574 2500, adelaide.taylor@adiglobal.com, www.adiglobal.com/za


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