Milestone outperforms market

October 2009 News & Events

Recent surveillance market analysis from IMS Research, entitled The World Market for CCTV and Video Surveillance Equipment 2009, finds Milestone Systems continues for the fifth year in a row as the world leader for open platform IP video management software.

Milestone holds a strong leadership position for open platform video management software (VMS) with 10% market share. In the category of software-only VMS vendors, Milestone increased its market share from 19,5% to 25,8%.

“Milestone Systems continued to grow extremely fast and strong in 2008 with an increase in revenue of 42% compared to 2007. Relating this to the general market growth of 29% during that period indicates how Milestone has significantly surpassed the competition again,” states Lars Thinggaard, president and CEO of Milestone Systems.

“The patterns of growth in the surveillance market are very different from previous years due to the tough financial conditions. For a global company like Milestone, fluctuating conversion rates are closely watched, and we strictly control our cash flow while making focused investments that position us to continue to do well in the future,” explains Thinggaard. “The external investment from Index Ventures in July of 2008 further strengthened the foundation that helps maintain momentum in our strategic growth plans.”

“Despite current economic woes, Milestone has continued to grow healthily and increase its market share. As the global leading open video management software vendor by market share, Milestone is well positioned to build on its success through 2009 and into 2010 as market conditions improve,” concludes Alastair Hayfield, Senior Market Research Analyst at IMS Research.

The IMS report shows that a very large percentage of market revenues in 2008 were accounted for by open platform solutions, indicating the underlying trend toward open platforms. They estimate that by 2013 these will account for the majority of market revenues, due to the fact that ‘open platform solutions offer far superior functionality and scope for integration than proprietary systems do.’

Axis also improves

Similarly, according to the report, Axis Communications maintains its market leading position for network cameras and further improves its position in the category – global vendors providing video surveillance equipment.

In the report, Axis is ranked fourth in the world in the category – vendors providing video surveillance equipment – compared with sixth place last year. Axis retains as number three in the world in the security cameras category, which includes analogue as well as network cameras. In the network cameras category, Axis is identified as clear market leader and retains its market leading position.

“The fact that Axis strengthened the company’s position in the overall security surveillance category and now ranks as one of the four largest vendors providing video surveillance equipment shows that the ongoing shift from analogue to digital surveillance continued at a strong pace in 2008,” says Ray Mauritsson, president of Axis Communications.

“In just three short years Axis Communications has moved from being the twelfth largest vendor of video surveillance equipment globally to the fourth spot in 2008 – an impressive and noteworthy achievement by any standard. Axis Communications remains the largest provider of network video surveillance equipment by market share globally,” says Alastair Hayfield, senior market research analyst, IMS Research.





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

The line between locking residents out and restricting their access
News & Events Security Services & Risk Management Residential Estate (Industry)
A June 2026 High Court judgment has clarified one of the most contested issues in modern estate governance: when an HOA's digital access restrictions amount to unlawful self-help or spoliation, and when they do not.

Read more...
Compressing cyberattack timelines and targeting ungoverned AI identities
Information Security News & Events
Sophos AI Security 2026 report finds attackers are moving beyond experimentation and operationalising AI for attacks using identity as the primary initial access vector, rather than inventing new attack types.

Read more...
SAFPS urges taxpayers to remain alert to fraud
Security Services & Risk Management News & Events
The SAFPS warns taxpayers about evolving SARS scams this tax season, highlighting common fraud tactics, practical prevention tips, and trusted reporting channels to stay protected.

Read more...
Dallmeier extends software maintenance up to 10 years
Dallmeier Electronic Southern Africa Surveillance News & Events
Dallmeier is expanding its software maintenance offering and now provides an additional maintenance package for cameras and recorders, enabling customers to keep their video security systems up to date for up to 10 years.

Read more...
Sophos launches AI-native cybersecurity defence system
News & Events Information Security Security Services & Risk Management
Built for a threat landscape reshaped by AI, Sophos Fusion unites security operations, endpoint, network security, identity, email, and cloud into one defence system that prevents, detects, investigates, and responds at AI speed.

Read more...
ONVIF releases Profile V draft for cloud video without vendor lock-in
News & Events Surveillance
The cloud profile will give system integrators, consultants and end users a standards-based way to build and maintain cloud video systems using ONVIF-conformant products from different manufacturers.

Read more...
Video surveillance market faces faster growth, and 2026 price shock
Surveillance News & Events
Novaira Insights has released its 2026 edition of The World Market for Video Surveillance Hardware and Software, highlighting a stronger global growth profile in 2025, tentative improvements in China’s market outlook, and unprecedented price increases in 2026.

Read more...
Stop supplier fraud at the moment of payment
News & Events Security Services & Risk Management
Cape Town-built platform bridges the gap between onboarding and transaction by securing identity inside the live channels where companies exchange invoices and banking details.

Read more...
Enter the Global Tech Innovator 2026 Competition
News & Events
KPMG One Africa calls on Africa’s most innovative tech entrepreneurs from the 13 One Africa member firm countries across southern Africa, East Africa, and West Africa to submit their applications before Sunday, 2 August 2026.

Read more...
From the editor's desk: The high price of cheap
Technews Publishing News & Events
Bringing fire and safety, along with intrusion and perimeter protection, into the same publication is an interesting exercise. At their core, all these systems exist for one reason: to warn people ...

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.