Milestone outperforms market

October 2009 News & Events

Recent surveillance market analysis from IMS Research, entitled The World Market for CCTV and Video Surveillance Equipment 2009, finds Milestone Systems continues for the fifth year in a row as the world leader for open platform IP video management software.

Milestone holds a strong leadership position for open platform video management software (VMS) with 10% market share. In the category of software-only VMS vendors, Milestone increased its market share from 19,5% to 25,8%.

“Milestone Systems continued to grow extremely fast and strong in 2008 with an increase in revenue of 42% compared to 2007. Relating this to the general market growth of 29% during that period indicates how Milestone has significantly surpassed the competition again,” states Lars Thinggaard, president and CEO of Milestone Systems.

“The patterns of growth in the surveillance market are very different from previous years due to the tough financial conditions. For a global company like Milestone, fluctuating conversion rates are closely watched, and we strictly control our cash flow while making focused investments that position us to continue to do well in the future,” explains Thinggaard. “The external investment from Index Ventures in July of 2008 further strengthened the foundation that helps maintain momentum in our strategic growth plans.”

“Despite current economic woes, Milestone has continued to grow healthily and increase its market share. As the global leading open video management software vendor by market share, Milestone is well positioned to build on its success through 2009 and into 2010 as market conditions improve,” concludes Alastair Hayfield, Senior Market Research Analyst at IMS Research.

The IMS report shows that a very large percentage of market revenues in 2008 were accounted for by open platform solutions, indicating the underlying trend toward open platforms. They estimate that by 2013 these will account for the majority of market revenues, due to the fact that ‘open platform solutions offer far superior functionality and scope for integration than proprietary systems do.’

Axis also improves

Similarly, according to the report, Axis Communications maintains its market leading position for network cameras and further improves its position in the category – global vendors providing video surveillance equipment.

In the report, Axis is ranked fourth in the world in the category – vendors providing video surveillance equipment – compared with sixth place last year. Axis retains as number three in the world in the security cameras category, which includes analogue as well as network cameras. In the network cameras category, Axis is identified as clear market leader and retains its market leading position.

“The fact that Axis strengthened the company’s position in the overall security surveillance category and now ranks as one of the four largest vendors providing video surveillance equipment shows that the ongoing shift from analogue to digital surveillance continued at a strong pace in 2008,” says Ray Mauritsson, president of Axis Communications.

“In just three short years Axis Communications has moved from being the twelfth largest vendor of video surveillance equipment globally to the fourth spot in 2008 – an impressive and noteworthy achievement by any standard. Axis Communications remains the largest provider of network video surveillance equipment by market share globally,” says Alastair Hayfield, senior market research analyst, IMS Research.





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