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Better betting on IP

The latest IP CCTV solution from CBC (Europe) has been installed as part of a management systems investment that will allow one of the UK’s fastest-growing chains of bookmakers to expand further.

The IP system, designed and installed by Newton IT, covers 40 branches of Better Bookmakers and it will be added to, stage by stage, as the number of outlets grows.

“This is a bookmakers with a difference. It is customer-focused, appeals to a wider market, and is planning to expand,” explains Jay Patel of Newton IT.

His company was asked to design a CCTV system that could be expanded to cover up to 200 stores and allow senior managers to oversee operations both centrally and from remote locations via laptops.

“The CBC system was the answer we were looking for,” says Patel. “One of the most important benefits of the system is its compatibility with a wide range of traditional cameras and DVR equipment, as well as more modern IP products.

“As additional branches are acquired by the customer it will be a real advantage that any previously installed CCTV equipment can be simply integrated into the VSOIP network. In a few cases it may be necessary to change a DVR, if a model from an obscure manufacturer has been used, but even this option is much less expensive than changing the whole system.”

The CBC system will be recorded locally, with images able to be easily downloaded centrally as required. One of the primary functions of the system will be to allow Better’s senior managers to oversee activity at branches around the country without having to travel continuously, helping to ensure consistency and high standards throughout the group. This will be useful, for example, when branch managers are setting up displays for special events and promotions and a uniform approach is required.

“The VSOIP system really puts Better in the lead in its use of flexible, intelligent management technology, giving it an advantage that will prove invaluable as the group continues to grow,” says John Downie, CBC’s sales and marketing manager.

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