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SentronicsSD's PRO division

SentronicsSD has announced the launch of a new division within the company called Sentronics-PRO. Managing director Bernard Senekal explains: "SentronicsSD, the core product supplier, will remain in its role while expanding on its product range extensively. The addition of brands like AreCont Vision, IQinVision, Senko ADL and Fujinon adds to the strategy that makes up Sentronics-PRO.

Sentronics-PRO will find focus on interacting with integrators/installers and distributors in the mid-high end of the market and focus on project driven business. The division will consist of consultants geared to facilitate solution driven electronic security requirements. Sentronics-PRO is there to ensure that integrators, installers and distributors get that business. Up to now we have had a product offering and strategy that ensured that we established company and brand in the faster low-mid-box moving end of the market. With the product roadmaps from current manufacturers and the addition of new product Sentronics-PRO will 'chip at the block' that makes up the higher ends of the market."

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