Virgin Megastores improves efficiency of loss-prevention systems

April 2006 Asset Management

Virgin Megastores is renowned for being at the cutting edge of global retail innovation. Since Sir Richard Branson opened Virgin's first record store in Oxford Street, London, in 1971, focus has been on delivering market leading products and quality customer service to shoppers across the globe, making Virgin one of the world's most successful entertainment retailers.

Retail security has a crucial role to play in this, with Virgin Megastores now offering customers over 180 000 easily-transportable, high-value goods which are also popular theft-prone lines.

As thieves become increasingly sophisticated the need to protect high-value, portable goods whilst minimising restriction to customers in store has presented a challenge for Virgin. Today, integrated security systems with data feedback mechanisms are required to improve efficiency in store and also provide valuable insights at corporate level.

While the majority of Virgin's stores have long used CCTV and Sensormatic's EAS (electronic article surveillance) systems as a means to reduce product loss and shrinkage, the need to integrate these systems and develop more advanced approaches to reduce shrink had become increasingly apparent.

Over a six month trial period, Sensormatic's Smart EAS systems have been installed in 13 Virgin Megastores (including their new flagship store in Piccadilly London). Smart EAS is the industry's answer to closing the loop between what happens at the entrance/exit of the store, the staff response to alarm situations, and management of information by senior management and loss prevention teams. Information recorded by Smart EAS readers can be downloaded, e-mailed or sent by SMS to any nominated party as an incident occurs. It includes a people counting facility where regular analysis may eventually allow for staffing to be increased or decreased to mimic shopping trends on a local level, and also provide central functions (eg, marketing) with information on customer footfall by entrance in each store.

The successful conclusion of this trial has proven the return on investment potential of the system, and Virgin now intends to roll out implementation of Smart EAS across the rest of its estate in the UK.

The additional information provided by Smart EAS is greatly benefiting Virgin at both shop-floor and management level. The customer traffic reports allow Virgin to evaluate the success of marketing promotions and new product lines, by being able to see customer flow figures in realtime if required. The alarm management reports allow Virgin to identify response times to alarm activations in store and any patterns in the trading day when there is likely to be an increased risk of theft. This vital information on the retail environment allows management to make key operational decisions for the benefit of customers, staff and ultimately the financial performance of the store.

Sensormatic is represented in southern Africa by Detexis, the retail division of i to i technologies.

For more information contact Detexis, 0861 44 66 44,

Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Simplify AARTO compliance for fleets
Guardian Eye IoT & Automation Asset Management Transport (Industry) Logistics (Industry)
While there are challenges around the management and implementation of the AARTO Amendment Act, there are also benefits that need to be understood today to ensure compliance and value tomorrow.

Logistics operators stand up to safety challenges
Logistics (Industry) Asset Management Transport (Industry)
The second annual Webfleet Road Safety Report for 2023 outlines common safety factors, challenges and solutions that South African transport operators face; deteriorating roads, poor vehicle maintenance, congestion and driver fatigue are common challenges.

People screening goes mobile
Xscann Technologies News & Events Asset Management
Xscann Technologies has delivered a new mobile solution with added value for people screening. This turnkey solution requires no civil works as it is an all-in-one complete body scanning solution built in a shipping container.

Securing road transport across Africa
Technews Publishing Editor's Choice Asset Management Transport (Industry) Logistics (Industry) Risk Management & Resilience
SMART Security Solutions spoke to Filipe de Almeida, the Portugal & Spain Regional TAPA EMEA Lead, and Massimo Carelle, the TAPA EMEA Africa Region Lead, about securing transport and logistics in hostile environments.

Electronic Document Centre uses Synology
Infrastructure Asset Management
Electronic Document Centre (EDC), a semi-government company operating under Emirates Post Group, opted for Synology to streamline its data management infrastructure. This decision has led to improved operational efficiency and enhanced collaboration.

Telematics help protect SA trucks against expanding risks
Logistics (Industry) Asset Management
South Africa’s road freight transport sector currently accounts for about 85% of all goods transported in the country and is growing rapidly annually. “To ensure that goods are delivered safely, promptly, and affordably is a challenge,” says Justin Manson of Webfleet.

The right security solution removes the opportunity
Asset Management Retail (Industry)
South African retailers are facing a multitude of challenges, including economic fluctuations, changing consumer behaviour, increased competition, supply chain disruptions, regulatory changes and the need to adapt to digital transformation, not to mention theft.

Tips for successful fleet management
Asset Management Transport (Industry)
Fleet Domain, part of the Argility Technology Group, has announced best practices aimed at reducing fleet management costs and delivering a successful fleet management programme.

Château Gâteaux optimises delivery process through MultiTRAX
Asset Management Logistics (Industry)
With twenty outlets and still growing, Château Gâteaux has implemented an Argility solution in its primary locations to streamline deliveries and allow customers to track their delivery in real time.

Making cash management more intelligent
Deposita Retail (Industry) Asset Management Products & Solutions
By using state of the art SaaS cash and payment management solutions, keeping a close eye on the situation is a breeze. In fact, it’ll save you loads of stress, time, and overhead costs.