Competitive Intelligence Course - Durban

August 2005 News

CBIA is presenting a competitive intelligence (CI) course in Durban at the Hilton Hotel from 12 to 14 October.

The course objectives are to allow attendees to gain a practical understanding of the value-added role intelligence plays in competitive strategy and the strategy process of firms, to discover what competitive intelligence means in terms of activity, organisation and deliverables, or 'product' in world class companies and to learn how strategically relevant intelligence can be applied in each participant's company to help outwit, outmanoeuvre and outperform rivals.

Succeeding in today's competitive business environment demands innovative approaches and fresh thinking. The key aim of this course is to provide attendees and decision-makers with the insight to understand competitive intelligence and counterintelligence and how it differs from other streams of management information practices. The course will also provide a thorough understanding of the key functional and organisational elements of a corporate intelligence plan.

The course is accredited by the Tshwane University of Technology (TUT) and attendees receive an accreditation certificate from the University on successful completion of the course.

The cost to attend the course is R5928 per person and the fee includes the course material, refreshments, lunch and the accreditation certificate. The final date for registration is 3 October.

For more information contact Bernard Odendaal, CBIA, 012 664 3157,,

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