Fedility unveils new look.

August '99 News & Events

Fidelity Services Group has unveiled its new corporate identity. Previously known as Fidelity Guards Holdings, the company has evolved significantly over the last nine years, making its historic positioning, name and identity obsolete. Currently an R800 million company employing more than 20 000 people, operating 1500 vehicles with 98 branches around the country, it offers much more than guarding. The new holding company, Fidelity Services Group, has been formed with a new identity and separate operating companies all trading under the Fidelity name.

CEO Robert Dickerson said that it was pleased to be able to offer one-stop risk and facility management services with Fidelity Cash Management Services, Fidelity Cleaning Services (formerly Pritchard Cleaning) and Fidelity Guards. "Our new companies include Fidelity Hygiene Services, Fidelity Office Plants, Fidelity Pest Control and Fidelity Insurance Limited," he says. Divisions operating with Fidelity Corporate Services, include Fidelity Investigating Services and Fidelity Air Services. "We are specialists in risk and facility management," Dickerson says, "and we are the only company to offer all these services under one banner - the Fidelity Services Group."

Given the task of communicating the new corporate identity to a large client base, advertising agency Berry Bush/BBDO suggested a bonsai tree as a corporate gift. A company like Fidelity which represents security, trust, management and growth seemed to fit perfectly with the core values of the bonsai. A bonsai has strong, deep and secure roots, much like the message that Fidelity wishes to convey. Berry Bush/BBDO Creative Director Mike Ellman-Brown added that the agency felt that a bonsai had more intrinsic value and interest than the ubiquitous corporate gift of a pen or paperweight.





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Highest increase in global cyberattacks in two years
Information Security News & Events
Check Point Global Research released new data on Q2 2024 cyber-attack trends, noting a 30% global increase in Q2 2024, with Africa experiencing the highest average weekly per organisation.

Read more...
The power of PKI and private sector innovation
Access Control & Identity Management News & Events Government and Parastatal (Industry)
At the recent ID4Africa 2025 Summit in Addis Ababa, the spotlight was firmly on building secure, inclusive, and scalable digital identity ecosystems for the African continent.

Read more...
Bosch Security renamed Keenfinity
News & Events
Globally renowned brands for video systems, access control and intrusion alarm systems, as well as communication systems, unite under the roof of the new company Keenfinity Group.

Read more...
2025 video surveillance market set for improved fortunes
News & Events Surveillance
Novaira Insights has unveiled its latest report, World Market for Video Surveillance Hardware and Software – 2025 Edition, forecasting a healthy growth rate of 8,1% until 2029, excluding China.

Read more...
Wialon announces integration with fleet maintenance and optimisation platform
News & Events Transport (Industry) Logistics (Industry)
Fleet management software platform integrates with a fleet maintenance and optimisation platform to support mutual customers for better workflows and deeper insights into fleet operations.

Read more...
DeepSneak deception
Information Security News & Events
Kaspersky Global Research & Analysis researchers have discovered a new malicious campaign which is distributing a Trojan through a fake DeepSeek-R1 Large Language Model (LLM) app for PCs.

Read more...
Almost 50% of companies choose to pay the ransom
News & Events Information Security
This year’s Sophos State of Ransomware 2025 report found that nearly 50% of companies paid the ransom to get their data back, the second-highest rate of ransom payment for ransom demands in six years.

Read more...
Value and industry insight
Securex South Africa Training & Education News & Events
Securex South Africa 2025, co-located with A-OSH EXPO, Facilities Management Expo, and Firexpo, drew thousands of security professionals from across the continent and beyond, offering a platform for networking, product discovery, and knowledge sharing.

Read more...
Gallagher Security achieves ISO 27001 recertification
News & Events Training & Education
Gallagher Security has successfully achieved certification to the updated ISO/IEC 27001:2022 standard for Information Security Management Systems (ISMS). This accomplishment builds on previous certifications and reflects a continued commitment to the highest standards of information security.

Read more...
Survey highlights cost of cyberdamage to industrial companies
Kaspersky Information Security News & Events
The majority of industrial organisations estimate their financial losses caused by cyberattacks to be over $1 million, while almost one in four report losses exceeding $5 million, and for some, it surpasses $10 million.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.