Softcon attends ISC East exhibition

December 2000 News

Over the past seven years, Securex has firmly established itself as the premier security show in the country focusing on security, fire protection and asset management technologies - all critical components of effective business management.

This year, over 4900 visitors attended the show and 123 exhibitors - local and international - participated in Securex. Reed Exhibitions - the organisers of the show - is expecting another bumper show next year with the relocation to Sandton Convention Centre which is ideally situated in a booming business hub.

"As a leading exhibition organiser, Reed hosts its shows in venues which offer advanced facilities and equipment as exhibitors and visitors are increasingly demanding only the best. We aim to provide manufacturers and distributors with facilities and amenities which will add value to their product/service displays. Sandton Convention Centre meets our requirements in this regard," says Lynn Chamier, general manager of Reed Exhibitions SA.

Recent studies show that the South African security market is showing steady growth. The industry boasts a significant degree of innovation based on this country's historical 'security orientated' mindset and its relatively harsh operating environment. "What better medium to continue to promote the security industry than Securex," adds Chamier. "Not even the flood of information on the Internet can kill off the power of exhibitions and the human interaction it offers."

It is interesting to note that around the world marketers are increasingly looking to exhibitions as an integral part of their marketing action. Among the nine marketing approaches used by American companies with annual sales greater than $50 million, exhibitions are now in third place, only 1,4 percentage points behind sales promotions with advertising ranking first.

"As South Africa's leading business-to-business security, protection and safety exhibition, Securex offers an ideal marketing platform to assist you in targeting a broad spectrum of influential local and international buyers and decision makers. Our track record speaks for itself," says Chamier.

The show provides an opportunity to:

* Market products.

* Offer personal selling to potential buyers.

* Build prospect databases.

* Build and maintain relationships with existing customers.

* Build brand awareness.

* Educate the market.

* Test the market.

* Launch new products.

* Obtain leads.

* Support existing sales channels.

* Reinforce a company's market position. According to the organisers, exhibitions are at the cutting edge of new business and professional concepts as value is derived from sharing technology, new products and developments in various sectors of the industry.

Bookings for Securex 2003, which takes place from 5-7 March 2003, are progressing well with 65% of the show already booked.

For more information contact Jacqui Eggart, Reed Exhibitions, 011 886 3734, jacquieg@reedexpo.co.za





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Vodacom IoT Solutions get people back to business safely
Issue 4 2020 , News
Vodacom has created specific digital solutions to support businesses as they navigate their return to work post-lockdown.

Read more...
Post-lockdown employee management
Issue 4 2020 , News
Kenai has adapted its visitor management solution to cater to the COVID-19 regulations governing employees going back to work.

Read more...
Global Comms donates R1,6 million of technology
Issue 4 2020, Global Communications (Member of Hudaco Group) , News
SPARK Schools security enhanced with large surveillance technology donation from Global Communications.

Read more...
Cyber Security South Africa appoints Simon Perry as CTO
Issue 4 2020 , News
Cyber Security South Africa has appointed Simon Perry as its chief technical officer.

Read more...
Securex postponed to June 2021
Issue 3 2020 , News
Following COVID-19 developments, Specialised Exhibitions is postponing the Securex, A-OSH and FM expos to June 1 -3, 2021.

Read more...
XtraVision under new management and set for new horizons
Issue 4 2020, XtraVision, Technews Publishing , News
XtraVision, a distributor of electronic security and fire solutions in Africa and South America, has changed hands with founder Anthony Rosenbaum stepping down.

Read more...
Mustek expands product portfolio with Molex
Issue 4 2020, Mustek Security Technologies , News
Mustek has announced the expansion of its existing product portfolio with the introduction of the Molex structured cabling brand.

Read more...
Fraud detection via voice
Issue 4 2020 , News
SAFPS to collaborate with OneVault to improve fraud detection in call centres without frustrating customers.

Read more...
Lianne Mc Hendry joins Bosch
Issue 4 2020, Bosch Building Technologies , News
Bosch Security and Safety Systems appoints new business development manager responsible for the Eastern Cape, Western Cape and KwaZulu-Natal.

Read more...
In memoriam: Vivienne Caroline Dorrington
Issue 4 2020, Technews Publishing , Editor's Choice, News
19 June 1958 – 21 April 2020

Read more...