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Digicore teams with Honda Pakistan

Honda Pakistan has launched a marketing campaign which offers prospective buyers a purchase deal which includes C-Track, a vehicle tracking system designed and manufactured by DigiCore Holdings, a South African- based technology company.

Installing vehicle tracking systems in the new car market has become almost mandatory when applying for vehicle finance and insurance, due to the high crime rate in the country.

Pakistan presents a huge export market for DigiCore International. With the endorsement by Honda for their fleet management system, DigiCore is budgeting on exporting some 100 additional units per month to this region, which is the average number of sales Honda concludes through its dealership of outlets.

"By pre-installing the C-Track before vehicle delivery, we can provide a valuable service to our customers - saving them the hassle of having a vehicle tracking device installed later on, whilst ensuring that the installations meet all our technical and quality specifications from outset. Vehicle finance and insurance, which are arranged on the dealer's floor, are also conducted more speedily, with the banks and insurance companies more likely to approve transactions where the customer elected to have a vehicle tracking device installed," says Honda Pakistan.

"We are pleased with the cooperation which has been established with Honda, especially since it took DigiCore longer than anticipated to penetrate the market after the roll-out of the GSM network in Pakistan has been delayed for several months. Since the implementation of the Short Message Service centre in February this year, DigiCore International in alliance with Trakker has won a number of new sales contracts, of which the Honda partnership is an important step in securing a larger market share without scaling up our marketing efforts considerably", states Bruce Richards, DigiCore's Sales & Marketing Director.

C-Track records the status changes of vehicles, as well as the violation of preset parameters on board the vehicle. The information is then transmitted to the basestation computers situated at Trakker premises.

Bruce Richards, Digicore Sales and Marketing Director

For further details contact: Bruce J Richards, National Sales & Marketing Director, Digicore Fleet Management: tel: (012) 346 1524, fax: (012) 346 1530.

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