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CBIA Seminar on strategic analysis and management

Analysts in today's organisations define reality for decision-makers whose actions can alter it. Competitive and strategic analysis has been identified as a key differentiator for market-leading companies in today's increasingly dynamic, global, informational economy. Notably though, analysis is usually the least understood and worst managed facet of most organisation's competitive intelligence and knowledge management processes.

Organisations that can better understand their competitive context and make effective use of their understanding, act more strategically, decide faster, move more confidently and with less uncertainty in the marketplace. Nevertheless, most organisations still have not optimised their development and use of analysis, intelligence and knowledge processes.

The key aim of CBIA's multiday seminar, which takes place 18-20 November 2003 at Gallagher 3A, Gallagher Estate, Midrand, Johannesburg, is to provide delegates with the practical skills and strategic understanding to ensure that the maximum is achieved out of their organisation's intelligence and knowledge analysis capabilities, and that it contributes in a significant and sustainable way to the achievement of business goals. Aimed at both decision-makers who utilise intelligence and knowledge products, as well as those individuals responsible for developing and managing them, this highly practical workshop will address, among others, the following topics:

* Developing an analytic mindset;

* Planning the analysis process;

* Identifying the best IT tools available to the analyst;

* Improving the company's analytic capabilities;

* Effectively disseminating analysis to intelligence clients;

* Helping the client make the most of the analysis process;

* Employing the most important competitive analytic techniques;

* Identifying, developing and keeping the best analysts;

* Assessing the performance of the analysis process;

* The 10 commandments of competitive analysis;

* Practical exercises;

* Case studies.

To register online please visit the 'Training' section on the CBIA web pages at www.cbia.co.za

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