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Tottenham Hotspur kick starts membership programme

Members of the Tottenham Hotspur Football Club fan club enjoy a variety of benefits, the most prized of which is a personalised Spurs Membership Card, which not only identifies proud fans but gives them access to many of their club benefits.

"When we realised that we had to automate the production of membership cards and how we wanted to do it," says Linda Watkins, members club manager for Spurs. "I contacted a local supplier, explained what we were trying to do and the rest, as they say, is history. The Zebra P310s have proven themselves very reliable."

Installed some 12 months ago at the Paxton Road Members Club, which sits in the shadow of the legendary White Hart Lane ground, the two card printers are used to produce some 36 000 full-colour membership cards every year.

The bar coded cards - Adult and Junior Members have their own individually styled cards - are used not only for ID purposes but also for purchasing match tickets over the counter. They were introduced by the club in order to cut down on the labour-intensive data entry originally involved in these processes. Now the bar code is flashed and Spurs members are instantly identified by their name and membership number.

The membership cards are printed with information that gives each member access to an exclusive 'behind the scenes' area of the Spurs' official website. They also provide instructions for accessing other benefits including priority tickets and discounts on stadium tours, merchandise, the new Club yearbook, and information from partners such as Thomson Holidays. Last, but not least, the cards come with custom leather membership card holders.

The Zebra P310 printer offers fast, affordable, full-colour, high-quality plastic card printing. Printing personalised loyalty and membership cards, employee and visitor badges, and student ID and access control cards is easy, fast and simple with the Zebra P310. The P310 prints sharp, readable bar codes, ID photos, graphics and text, edge-to-edge, in just seconds. Quiet operation and small footprint make it ideal for desktop and reception area printing.

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