Shorten your checkout lines to enhance customer experience

September 2019 Retail (Industry), CCTV, Surveillance & Remote Monitoring

Today’s shoppers have less time than ever to get their grocery shopping done, and they expect a fast and easy purchasing experience. So how do you keep waiting times to a minimum and react quickly to growing checkout lines? Intelligent queue detection technology could be the answer.

Long checkout lines are damaging customer relationships

Waiting to pay is a huge problem for retailers and shoppers alike. Customers who find themselves in a seemingly endless line may grow intensely frustrated, to the point that they abandon the store.

In fact, a recent study from Forrester Research and Digimarc stated that long lines are one of the main reasons for shopping abandonment. To avoid wasting time, more than half of shoppers will spend less money in a store, or even walk away entirely.

Shorten your lines with queue detection technology

To tackle this problem, many forward-thinking retailers are using queue detection technology to keep track of lines in real time during the checkout process.

Queue detection technology uses cameras to count the number of people in a line, to a predetermined threshold. Once the threshold of customers has been reached, and if more customers are continuing to wait, the system alerts store management to open new checkouts.

New customers, increased revenues and smarter staffing

Given the importance that customers place on a fast checkout process, reducing wait times is a key investment opportunity. Retailers that boost checkout efficiency can not only please their existing customers, but also entice new customers who may have avoided shopping there previously.

Customers may also spend more money if checkout is faster. In a study by Oracle, 94% of respondents stated that they buy food and beverages at sporting events – and 58% of these respondents said they would spend even more money if they didn’t have to wait in lines.

What’s more, over time, queue detection technology can enable managers to improve the operational efficiency of a store. Armed with new insight into the typical throughput of customers at different times, managers can scale staffing levels up and down accordingly.

Hikvision: the market leader in queue detection

Hikvision’s queue detection technology is purpose-built to offer cutting-edge flow analysis to retail outlets, including supermarkets, exhibition halls, chain stores and any situation where waiting to pay is required. Embedded into our high definition cameras, and powered by Deep Learning algorithms, this easy-to-use technology is highly accurate at counting people, and can even recognise different individuals and their specific dwell time.

Store management can set thresholds for the maximum number of people in an area – be it the checkout, or elsewhere – as well as for the longest stay duration of a single person. Once a threshold is exceeded, the system will immediately alert managers so they can take appropriate action.

For more information about Hikvision’s queue detection and store surveillance technologies, or to discuss how our intelligent retail solutions could support your business, please contact Hikvision South Africa, +27 87 701 8113, support.africa@hikvision.com, www.hikvision.com


Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Seven key trends for 2020
Issue 1 2020, Hikvision South Africa , Editor's Choice
Hikvision looks at a few trends that will affect the security industry in 2020 and beyond.

Read more...
Video and audio convergence
Issue 1 2020, Hikvision South Africa , Perimeter Security, Alarms & Intruder Detection
Hikvision has introduced its video and audio convergence solution to the market, featuring an innovative real-time intrusion deterrent feature.

Read more...
A picture spoofs a thousand cameras
Access & Identity Management Handbook 2020, NEC XON, Hikvision South Africa, Technews Publishing , Access Control & Identity Management
Hi-Tech Security Solutions looks into the reliability and effectiveness of facial biometrics as well as the concerns about privacy.

Read more...
Securing perimeters of secure locations
November 2019, Axis Communications SA, Modular Communications, Hikvision South Africa, Nemtek Electric Fencing Products, Technews Publishing, Stafix , Government and Parastatal (Industry), Perimeter Security, Alarms & Intruder Detection, Integrated Solutions
Hi-Tech Security Solutions asked a number of companies offering perimeter security solutions for their insights into protecting the boundaries of national key points.

Read more...
What are the cybersecurity issues in video surveillance?
November 2019, Axis Communications SA , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Cyber Security
he importance of the data captured by surveillance cameras – and what can be done with it – has led to a new breed of cybercriminals, looking for insights to steal and sell.

Read more...
The safe city and its need for interoperability
November 2019 , Integrated Solutions, CCTV, Surveillance & Remote Monitoring
Interoperability continues to present one of the greatest challenges, particularly with video management systems, video recording devices and cameras.

Read more...
TruVision licence plate cameras
November 2019, UTC Fire & Security SSA , Products, CCTV, Surveillance & Remote Monitoring
TruVision ANPR cameras offer functionality for applications where vehicle access management is required based on licence plate.

Read more...
IP video intercom system
November 2019, Hikvision South Africa , Products
Hikvision has released its second-generation IP video intercom system designed for door entry communication including video and security access.

Read more...
Ten compliance trends in financial institutions
November 2019 , Security Services & Risk Management, Retail (Industry)
Regulatory reporting has grown in profile over the last number of years, with more budget and more employees dedicated to compliance activities than ever before.

Read more...
A platform approach to innovation and value
CCTV Handbook 2019, Technews Publishing , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Integrated Solutions, IT infrastructure
Moving to the platform model of doing business holds tremendous advantages for end users and smaller developers, but also for the whole technology supply chain.

Read more...