Hensoldt creates unified brand in South Africa

1 October 2019 News & Events

Global sensor solutions provider HENSOLDT has brought together its two subsidiaries in South Africa, GEW Technologies and HENSOLDT Optronics South Africa which, under the consolidated HENSOLDT South Africa brand, will see targeted growth and expansion in products, services, sales and R&D.

“Consolidating GEW and Optronics under the HENSOLDT brand is an important strategic step towards the future growth of our South African business”, said Thomas Müller, CEO of HENSOLDT. “We will leverage the power of the brand and our global footprint to open new market opportunities for our South African business.”

GEW has for decades been a highly-regarded specialist in spectrum dominance and electronic warfare systems, whilst Optronics is one of the world’s leading optronics suppliers, covering airborne gimbals, to submarine periscopes and laser rangefinders. Together, the two companies have more than 70 years of combined experience and proven industry success.

“This is a major step towards our HENSOLDT South Africa Growth Strategy and the creation of a South African sensor solution house”, said Celia Pelaz, member of HENSOLDT’s Executive Committee and responsible for the strategic development of HENSOLDT in South Africa. “We are committed to further investing in the growth of our South African footprint and support president Ramaphosa’s announced investment drive. Our experience in the country shows that international investment and cooperation that has been added to local infrastructure, skills and capacity is the perfect mix for business success and local economy growth.”

Leveraging the strong heritage built up by the two South African brands over the past decades, the company is deeply committed to investing in the growth of its footprint in South Africa and investing in the country – it already contributes significantly to South Africa’s Gross Domestic Product (GDP), as GEW and Optronics have a combined turnover of more than R1.5 billion per annum. This will grow as HENSOLDT invests half a billion rand in South Africa, indicating the great confidence the company has in this market.

As it designs, manufactures and supports all its products locally, HENSOLDT South Africa is a vital supplier of sovereign electronic warfare technology to the South African National Defence Force (SANDF), providing a critical strategic capability.

HENSOLDT does not only service the defence and security markets – for instance, the Independent Communications Authority of South Africa (ICASA) has been using its direction finding equipment for spectrum monitoring and regulation for more than 20 years. It is also active in wildlife conservation, having developed a combined radar and electro-optical surveillance system that is protecting over a thousand rhinos in South Africa. This is part of the company’s aim to contribute meaningfully to conservation and is in line with its social responsibility goals.

HENSOLDT South Africa is well positioned to achieve its aim of becoming the leading defence and security electronics house in the region. It aims to expand its product portfolio and expand its market, particularly in Africa, the Middle East, Asia-Pacific, Latin America and Europe. However, it will continue to offer its existing products to customers whilst expanding its offering into the radar, data link, Identification Friend or Fore (IFF), customer services and business development fields, amongst many others as part of its ambitious growth blueprint.

HENSOLDT believes that international investment and cooperation utilising local infrastructure, skills and capacity is a proven recipe for local economic growth and business success. “We have the competency and capacity in South Africa to build a global organisation from the South African base,” Van der Watt says. This includes organic and inorganic growth, with investment within HENSOLDT and other businesses. As a hub of innovation and excellence, HENSOLDT South Africa will match and exceed the best the world has to offer.

HENSOLDT South Africa is the largest industrial presence of the group outside of Europe, with 600 employees, who are all South African (HENSOLDT has an international workforce of some 5 000). Its employees are renowned for their work ethic and reputation for quality and commitment. With the company’s ambitious expansion plans, it is expecting to grow its skills base by several hundred mechanical, electronic and computer engineers.

Van der Watt brings his extensive experience in the industry to his position as managing director of HENSOLDT South Africa, having founded Parsec in the mid-1990s. He previously worked for Etion, which was created when Parsec and Ansys merged. Hennie Venter is the chief executive of the electronic warfare side of the business and Deon Olivier is the chief executive of the optronics business unit.




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

From prevention to protection
Securex South Africa News & Events Fire & Safety
The Western Cape’s varied landscapes and rapid urban development present a range of fire safety challenges, from densely populated city centres to remote industrial sites, and from heritage buildings to new high-rise developments.

Read more...
Workflow and asset management solutions
Asset Management News & Events
Zamatrack’s innovative workflow and asset management solutions feature the Worxit platform. This all-in-one solution allows businesses to streamline operations with real-time tracking, GPS data, and custom reports.

Read more...
SAQCC Gas awareness
Associations News & Events
SAQCC Gas will raise awareness within the gas industry by emphasising the importance of using registered gas practitioners and getting a Certificate of Compliance (CoC) for all your gas systems.

Read more...
Why Securex matters more than ever
Securex South Africa News & Events Fire & Safety Facilities & Building Management
Visitors will observe the application of integrated security solutions, including AI-enhanced surveillance, cloud-based access control, cybersecurity tools, and perimeter protection within residential, commercial, logistics, and industrial environments

Read more...
Fire Ops SA Partners with Matrix
News & Events Fire & Safety Residential Estate (Industry)
Fire Ops SA, a South African private fire and rescue service, has announced its partnership with Matrix Vehicle Tracking to launch FireStop, providing Matrix and Beame clients with direct access to a dedicated professional private fire service.

Read more...
SABRIC Annual Crime Statistics 2024
News & Events Security Services & Risk Management Residential Estate (Industry)
SABRIC has released its Annual Crime Statistics for 2024, reflecting a significant decline in financial crime losses, but also warning of the growing threat posed by artificial intelligence (AI) in fraud schemes.

Read more...
Adding AI analytics to security monitoring
SEON South Africa News & Events Perimeter Security, Alarms & Intruder Detection Residential Estate (Industry) AI & Data Analytics
SEON has announced its latest integration with Refraime, an AI-powered video analytics platform designed to elevate CCTV surveillance through real-time object detection and intelligent alerting.

Read more...
Advances in electric fence management
Nemtek Electric Fencing Products News & Events Perimeter Security, Alarms & Intruder Detection
Nemtek will demonstrate its newly enhanced FG7C+ Fence Controller, now featuring an advanced software upgrade that connects all Nemtek devices, aggregating data to a single point for efficient electric fence alarm monitoring and control.

Read more...
Fire safety in focus
Securex South Africa Fire & Safety News & Events
Firexpo Cape Town visitors will not only compare technologies side-by-side, but also connect with suppliers and experts who understand both the region’s regulatory framework and its unique environmental risks.

Read more...
Blue Security ranked best reaction team in KZN
News & Events Commercial (Industry)
Blue Security has been ranked the Best Reaction Team in KwaZulu-Natal following its outstanding performance at the SAIDSA Reaction Man Competition 2025, which took place on 25 September at the Ballito Defensive Sport Shooting Club.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.