People counting for retail success

July 2019 CCTV, Surveillance & Remote Monitoring, Retail (Industry)

Counting people who enter your mall or store throughout the day can help you to improve your operations in a number of ways. It becomes possible, for example, to precisely increase the number of staff during busy times to improve service on the shop floor, and to reduce staff during quieter times to increase your operating efficiency. You can also more accurately predict demand over the coming days, weeks and months and accurately plan your future activities based on right-sized staffing and inventory.

In these ways, counting people in store can help retailers optimise their strategies and maximise conversion and revenues. However, the task of accurately counting customers over an extended period of time is a difficult one, particularly as legacy camera technologies are not always up to the task.

People counting provides valuable insights across a range of industries and use cases. It can help to ensure crowd safety in high-traffic-flow areas such as stadia, for example, as well as ensuring that the number of people entering clubs, exhibition halls and other locations does not exceed fire safety guidelines.

Historical ‘single-lens’ people-counting challenges

In the past, retailers often attempted to count people in store using single lens cameras. These often mistook people for other objects, leading to inaccurate counts and misleading information about who has visited the store and what they do there.

One major problem with single lens cameras is that they have no 3D perspective, which makes it impossible to understand how tall an object or person is. This means that all kinds of inanimate objects can be mistaken for people, from shopping carts to baby carriages. The problem can be exacerbated when there’s a change in light conditions, and even shadows have contributed to inaccurate people counts in some cases.

To overcome all of these challenges, forward-thinking retailers are installing next-generation dual-lens cameras in store. These record and process two images of a person concurrently, allowing a 3D image to be created. This accurately records the person’s height and shape, identifying them positively as a human being, rather than an object or shadow, for example.

The best dual-lens cameras are also equipped with artificial intelligence (AI) and machine learning (ML) technologies that allow cameras to ‘learn’ over time. It becomes possible, for example, to gain new insights into customer preferences based on their demographics and in-store behaviours, leading to more effective merchandising decisions.

Security requirements with the same camera

The other major benefit of smart people-counting cameras is that they can double as security protection for your mall or store. This means that you can look after your customers and your assets, and accurately count people coming into the store – all with a single investment. With only one set of cameras, you can make significant savings on installation, energy consumption, maintenance and support – while also getting the very best in surveillance and smart retail insights.

Hikvision’s people counting cameras deliver benefits. First, they offer high accuracy, with a dual-lens configuration that provides 3D imaging to distinguish people from inanimate objects and shadows. Hikvision’s cameras also incorporate deep learning algorithms that can be continuously trained and improved with new datasets to count people more precisely.

For more information contact Hikvision South Africa, +27 10 035 1172, support.africa@hikvision.com, www.hikvision.com



Credit(s)




Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Securing perimeters of secure locations
November 2019, Axis Communications SA, Modular Communications, Hikvision South Africa, Nemtek Electric Fencing Products, Technews Publishing, Stafix , Government and Parastatal (Industry), Perimeter Security, Alarms & Intruder Detection, Integrated Solutions
Hi-Tech Security Solutions asked a number of companies offering perimeter security solutions for their insights into protecting the boundaries of national key points.

Read more...
Drones and cybersecurity?
October 2019 , CCTV, Surveillance & Remote Monitoring
Hacker drones can eavesdrop electronically on conversations, can perform network attacks, or can create fake wireless access points.

Read more...
Body-worn cameras transforming security
October 2019 , CCTV, Surveillance & Remote Monitoring, Security Services & Risk Management
Police Service Northern Ireland now has over 7 000 officers using 2 500 cameras covering approximately 173 000 incidents each year.

Read more...
Camera Selection Guide 2019
CCTV Handbook 2019 , CCTV, Surveillance & Remote Monitoring
The Camera Selection Guide 2019 includes a range of IP, analogue, thermal and speciality cameras aimed at a broad range of surveillance functions.

Read more...
Intelligent analytics and the brains to match
September 2019, Bosch Building Technologies , CCTV, Surveillance & Remote Monitoring, Integrated Solutions
What if the brains behind our security cameras could be trained to improve their cognitive ability to pay attention, learn, and problem-solve according to specific rules and situations?

Read more...
AI-powered autonomous Drone-in-a-Box
September 2019 , CCTV, Surveillance & Remote Monitoring, Integrated Solutions
Organisations in the mining, energy and industrial, oil and gas, ports and terminals sectors can optimise security and business operations, whilst reducing risks and operational costs

Read more...
Cybersecurity for video surveillance systems
September 2019, Mobotix , Cyber Security, CCTV, Surveillance & Remote Monitoring
Video surveillance systems are increasingly accessible over any IP network, which has led to the rise of potential cyberattack.

Read more...
A picture spoofs a thousand cameras
Access & Identity Management Handbook 2020, NEC XON, Hikvision South Africa, Technews Publishing , Access Control & Identity Management
Hi-Tech Security Solutions looks into the reliability and effectiveness of facial biometrics as well as the concerns about privacy.

Read more...
What are the cybersecurity issues in video surveillance?
November 2019, Axis Communications SA , Editor's Choice, CCTV, Surveillance & Remote Monitoring, Cyber Security
he importance of the data captured by surveillance cameras – and what can be done with it – has led to a new breed of cybercriminals, looking for insights to steal and sell.

Read more...
The safe city and its need for interoperability
November 2019 , Integrated Solutions, CCTV, Surveillance & Remote Monitoring
Interoperability continues to present one of the greatest challenges, particularly with video management systems, video recording devices and cameras.

Read more...