Retailers see triple-digit gains

1 February 2019 Retail (Industry), Integrated Solutions, Infrastructure

Thirty-five percent of shoppers feel today’s brands do not care enough about personalising their shopping experiences. However, when retailers do invest in personalisation it pays. This is according to a Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Episerver.

Bluegrass Digital, an Episerver solution partner and a digital transformation specialist, points to the study that found that Episerver Digital Experience Cloud’s AI-powered personalisation produces, on average, 5% incremental conversion improvement and 5.5% incremental basket size improvement, amounting to over 10% possible revenue uplift from personalisation alone.

On the whole, the study concluded that customers using Episerver Digital Experience Cloud, see a 443% return on investment (ROI) in three years.

Nick Durrant, Bluegrass Digital CEO, echoes the sentiments of Episerver that the sum of all parts equals an unmatched ROI for customers on Episerver Digital Experience Cloud. "When one starts to break down those figures, it proves that by using real-time and historical behaviour to personalise product presentations, calls-to-action and messaging, digital commerce leaders and retail merchandisers benefit from increased units per order, average order values (AOV) and conversion rates on Episerver."

"Is your company losing money because it is ignoring what online consumer behaviour really means," he asks. "Many companies are too focused on counting conversions instead of understanding why browsers became buyers, and what happened to the majority who did not."

Durrant says as consumers gather information about products and services, companies have multiple opportunities to engage with them. “Through experience-driven commerce, companies can gain their trust, create connections and impress them by truly responding to their online consumer behaviour.”

Personalisation pays off and Episerver provides an easy, smart way to get started on every channel. Retail organisations can extend personalisation to improve experiences and business results online and in-store by integrating with their preferred enterprise resource planning (ERP) or customer relationship management (CRM) solutions.

"For example, Episerver delivers out-of-the box connectors for Dynamics 365, AX and NAV as well as Dynamics 365 CRM – all backed by Microsoft Azure," he adds.

The power of personalisation is that it pays dividends for customer experience and company outcomes. Microsoft’s solutions enable retailers to provide their customers with a seamless, personalised shopping experience, and Episerver Digital Experience Cloud, available on Microsoft AppSource, supports the critical areas of personalised execution and commerce delivery online.

To meet savvy shoppers’ needs for smarter online experiences, retailers are turning to Episerver to help transform their digital infrastructure. Fast-growing furniture retailer Living Spaces re-platformed to Episerver Digital Experience Cloud from a home-rolled digital commerce system, resulting in a significant increase in net new users, growth in AOV and an increase in conversion rates in the first seven months after launch.

“Thanks to Episerver and our partner Luminos Labs, Living Spaces was able to quickly see results from our re-platforming project that better serves the needs of our customers,” said Pete Franco, Vice President of Ecommerce at Living Spaces. “We’re continually pushing the envelope of what digital and in-store experiences should feel and function like, to give furniture shoppers the confidence they need to make the best purchases for their homes and offices.”

“From a business standpoint, the launch of the new infrastructure was overnight, with no downtime and no measurable negative impact on relevant website functions, allowing us to transform our digital commerce experience with no lost time,” he concludes.

For more information, go to www.bluegrassdigital.com





Share this article:
Share via emailShare via LinkedInPrint this page



Further reading:

Upgrade your PCs to improve security
Information Security Infrastructure
Truly secure technology today must be designed to detect and address unusual activity as it happens, wherever it happens, right down to the BIOS and silicon levels.

Read more...
Open source code can also be open risk
Information Security Infrastructure
Software development has changed significantly over the years, and today, open-source code increasingly forms the foundation of modern applications, with surveys indicating that 60 – 90% of the average application's code base consists of open-source components.

Read more...
Fastest PCIe Gen 5.0 NVMe SSD
Products & Solutions Infrastructure
Sandisk has unveiled the WD_BLACK SN8100 NVMe SSD with PCIe Gen 5.0 technology, an internal SSD delivering speeds up to 14 900 MB/s and capacities up to 4 TB, with 8 TB solutions available soon.

Read more...
Unified storage solution
Products & Solutions Infrastructure
CASA Software has announced the local availability of Nexsan’s upgraded unified storage solution, Unity NV4000, which is ideal for mixed workloads, from virtualisation and video surveillance to secure backup and recovery.

Read more...
Suprema unveils BioStar Air
Suprema neaMetrics News & Events Access Control & Identity Management Infrastructure
Suprema launches BioStar Air, the first cloud-based access control platform designed to natively support biometric authentication and feature true zero-on-premise architecture. BioStar Air simplifies deployment and scales effortlessly to secure SMBs, multi-branch companies, and mixed-use buildings.

Read more...
Back-up securely and restore in seconds
Betatrac Telematic Solutions Editor's Choice Information Security Infrastructure
Betatrac has a solution that enables companies to back-up up to 8 TB of data onto a device and restore it in 30 seconds in an emergency, called Rapid Access Data Recovery (RADR).

Read more...
Smart cities and the role of video security
Surveillance Integrated Solutions
As cities around the world continue to embrace smart technology, including IoT that not only connects to people, but also the surrounding activity, the integration of advanced video security systems is crucial to ensure safety and efficiency in environments.

Read more...
Axis secures the Waterfront
Surveillance Entertainment and Hospitality (Industry) Retail (Industry)
Axis Communications shares insight into its longstanding partnership with the V&A Waterfront, one of Africa’s premier retail and mixed-use precincts, through its latest, updated customer success story.

Read more...
The benefits of offsite control rooms
Astrosec Surveillance Integrated Solutions
As the security landscape grows more intricate, control rooms – the crucial hub of security operations – need to adapt. With escalating costs, mounting threats, and a heightened demand for immediate responses, many organisations are reassessing the operations of their control rooms.

Read more...
edgE:Tower video analytics integrated with SEON
Surveillance Integrated Solutions AI & Data Analytics
Sentronics has announced a new integration between its edgE:Tower advanced AI-driven video analytics solution and SEON, a Central Monitoring Software (CMS) platform. This integration enhances real-time situational awareness and automated threat detection for control rooms.

Read more...










While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd. | All Rights Reserved.