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Consumer analogue soars

By the end of 2013, unit shipments of consumer analogue security cameras in the Americas region will surpass those in the professional market. In a recent market report titled ‘The World Market for Consumer and DIY Video Surveillance Equipment – 2012 Edition’ IMS Research forecasts unit shipments of consumer analogue security cameras will top three million in 2013.

Consumer video surveillance equipment is sold through either a physical or online retailer and despite the difficult retail climate the market has continued to display strong growth. Josh Woodhouse, IMS Research market analyst and report author comments, “The Americas region is the largest and most mature regional market for consumer and DIY video surveillance equipment. The increased growth of analogue camera shipments in this market coupled with the decline in analogue unit shipments in the professional market means for the first time we are approaching a tipping point.”

The consumer market is just a fraction of the professional market in terms of revenues, yet the high volumes of analogue security cameras shipped could extend the overall lifespan of analogue security cameras and their components in the Americas market.

Woodhouse concludes, “Whilst some of the trends and technology seen in the consumer video surveillance market feed directly from the professional space, the cost sensitive nature of the market and need for simple, easy-to-use products means the transition from analogue to network video surveillance is slower in the consumer market than in the professional.”

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